Question
Persuasion that occurs when audience members critically examine evidence and arguments occurs through the __________ persuasion route.
Question 14Answer
a.
ethos
b.
traditional
c.
direct
d.
indirect
Question 14Answer
a.
ethos
b.
traditional
c.
direct
d.
indirect
Answers
GPT-4o mini
The correct answer is **c. direct**.
In persuasion theory, the direct persuasion route refers to a situation where audience members engage in critical thinking and carefully evaluate the arguments and evidence presented. This contrasts with indirect persuasion, where individuals may be influenced by peripheral cues rather than the actual content of the message.
In persuasion theory, the direct persuasion route refers to a situation where audience members engage in critical thinking and carefully evaluate the arguments and evidence presented. This contrasts with indirect persuasion, where individuals may be influenced by peripheral cues rather than the actual content of the message.