To find \( f(3) \) for the function
\[ f(x) = \frac{1}{2}(4)^x, \]
we substitute \( x = 3 \) into the function:
\[ f(3) = \frac{1}{2}(4)^3. \]
Now calculate \( (4)^3 \):
\[ 4^3 = 4 \times 4 \times 4 = 16 \times 4 = 64. \]
Now substitute this value back into the function:
\[ f(3) = \frac{1}{2} \times 64 = 32. \]
Thus, the value of \( f(3) \) is
\[ \boxed{32}. \]