Question

When you have little or no experience with an iten because it is infrequently purchased a what decision type is used? A.poor b. Limited c. Routine d. Extensive

Answer 1

When you have little or no experience with an item because it is infrequently purchased, the decision type used is generally referred to as **d. Extensive** decision-making. This type of decision-making occurs when a consumer is faced with a high level of involvement and unfamiliarity with the product, leading to extensive information search and evaluation of alternatives before making a purchase.