To maximize attendance from family members of the cast for the opening night of the play, the best categories of mass media would be:
-
A flier sent home with all students in the school - This directly reaches family members because the fliers will go home with students, ensuring that parents or guardians see the information.
-
A banner hung up outside near the drop-off/pick-up spot - This would catch the attention of parents who are picking up or dropping off their children, making it likely that they will notice the play advertisement.
These two methods effectively target family members and ensure that they are informed about the event.