Question

Why is reinforcement generally preferable to punishment in promoting behavior modification?

Answers

Ms. Sue
We all like to feel good about ourselves. Positive reinforcement usually brings about the desired behavior, while punishment often backfires.

http://www.essortment.com/all/positivereinfor_rave.htm

PsyDAG
Punishment only indicates what <I>not</I> to do, which may lead to other inadequate responses. Reinforcement indicates what to do.

Hope this helps a little more.

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