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marketing aimed at the masses without consideration of differences among them

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large
division of the mass market based on shared characteristics
document which outlines a business's marketing problems and how they will be addressed and solved
mix of variables marketers control to influence a business' success; the four Ps: price, product, place, promotion

1 answer

Here are the marketing concepts you've provided along with their definitions:

  1. Mass Marketing: Marketing aimed at the masses without consideration of differences among them. This approach treats the entire market as a single segment, promoting products or services that are assumed to appeal to a wide audience.

  2. Marketing: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves understanding customer needs and effectively reaching target audiences.

  3. Market Segmentation: The division of the mass market based on shared characteristics. This practice helps businesses identify and target specific groups within the larger market for more effective marketing strategies.

  4. Marketing Plan: A document that outlines a business's marketing problems and how they will be addressed and solved. It typically includes an analysis of market conditions, target audience, marketing goals, and the strategies to achieve those goals.

  5. Marketing Mix: The mix of variables marketers control to influence a business's success; often referred to as the four Ps: Product, Price, Place, and Promotion. These elements are strategically manipulated to meet the needs of the target market and drive sales.

If you need further details on any of these concepts, feel free to ask!