system for gathering and organizing marketing information used in decision-making

Question

specific, measureable, short-term expectations
structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes questionnaires, surveys and experiments
broad, long-term expectations for future achievements
statements describing the overall approach to how goals and objectives will be achieved
vocabulary

Answer 1

It appears you are looking for definitions of specific marketing and research-related terms. Here’s a list based on your input:

1. Marketing Information System (MIS): A system for gathering and organizing marketing information used in decision-making. It compiles data from various sources to provide insights and support marketing strategies.

2. SMART Goals: Specific, Measurable, Achievable, Relevant, and Time-bound expectations that are short-term and actionable, often used in setting and evaluating objectives.

3. Quantitative Research: Structured research that employs the scientific method and standardized questions to make generalizations and predictions. This approach typically includes the use of questionnaires, surveys, and experiments to collect numerical data that can be analyzed statistically.

4. Strategic Goals: Broad, long-term expectations for future achievements that guide an organization’s direction and decision-making processes.

5. Strategic Planning: Statements describing the overall approach to how goals and objectives will be achieved within an organization. This includes outlining strategies, measures, resources, and specific actions required to reach the stated goals.

If you need a more detailed explanation or additional terms, feel free to ask!