The best candidate for mass marketing among the options provided is a national craft supply store.
Here’s why:
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Broad Appeal: Craft supplies have a wide target market that includes hobbyists, professionals, teachers, and parents. This diverse customer base makes them suitable for mass marketing.
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Scalability: A national store can benefit from economies of scale, allowing for larger promotional campaigns and broader distribution.
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Demographic Variety: Crafting appeals to various demographics, which can be effectively targeted with mass marketing strategies across multiple channels.
In contrast:
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A local doctor's office has a very specific target audience and typically relies on localized marketing due to the nature of its services.
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A local smoothie store may have a limited geographic reach and would benefit more from targeted marketing to local consumers.
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A national ice hockey equipment store does have a larger market but targets a niche audience compared to the broader appeal of crafts.
Thus, the national craft supply store stands out as the most suitable choice for mass marketing.