Question

What conclusion can Nike draw from the success of the Colin Kaepernick campaign?
Featuring any celebrity will boost sales
Professional athlete should not speak out
Consumers care about social justice issues
The customers they loss will probably be back

Answer 1

From the success of the Colin Kaepernick campaign, Nike can reasonably conclude that **consumers care about social justice issues**. The campaign resonated with many customers who appreciated Nike's stance on social justice and equality, demonstrating that aligning a brand with social causes can be an effective strategy for engaging and building loyalty among consumers who value those principles.