Question

What is the ultimate goal of personal selling?
Responses

Reminding customers about a specific product
Reminding customers about a specific product

Informing customers about a new product
Informing customers about a new product

Closing the sale
Closing the sale

Building a positive business image

Answer 1

The ultimate goal of personal selling is often considered to be **closing the sale**. While activities such as informing customers about new products, reminding them about specific products, and building a positive business image are important aspects of the sales process, the primary aim is to persuade the customer to make a purchase. Ultimately, successful personal selling leads to transactions, which is the key objective of sales efforts.