Question
you are an assistant to the creative director of Leo Burnett and he has just asked you to develop a promotional package for the super bowl. as you know the super bowl is an important part of a lot of couch potatoes lives. you and your co worker are to create an affordable package for poor college students to rich tycoons, including an entertaining weekend along with lodging, airfare, food, and tickets to the game. it has just been announced that the Philadelphia eagles and the Kansas city chiefs are playing in the 2025 super bowl game at the caesars Superdome in New Orleans, Louisiana on Sunday, February 9th. leaving February seveth and coming back the 9
Step four
extracurricular activities
entertainment options plan tors of the French quarter and other iconic New Orleans attractions
organize optional events like jazz clubs, Mardi gras world tours, or a missippi riverboat cruise
Dining
research local hotspots like cafe DU monde, and more
balance meal options with a mix of affordable eateries and upscale restaurants like antoine's and others
Step three research hotels options
use hayatt, and choice hotels to find accommodations in New Orleans
look for hotels near Mercedes-benz Superdome and compare amenities like breakfast, pool access, and fitness centers,
Budget vs Luxury
identify affordable hotels from the stadium for budget-consciousb travelers and high-end hotels closer to the stadium for luxury packages
Step two travel arrangements
airfare use travelocity to compare price to fight leaving from Richmond airport to Louis Armstrong international airport
offer multiple flights options based on budget economy for students and first-class for luxury traverlers
Ground transportation
compare car rentals prices from national for flexibility.
consider shuttle services or buses for groups traveling to the stadium.
For luxury packages, look into private car services or limos
Step one securing tickets research ticket prices and locations visit StubHub for current pricesand seating charts for the super bowl
look for various seat options (lower bowl, upper deck, and premium seating)
include cost per ticket and any service fees in your poowerpoint
Negotiate a Block purchase
inquire about bulk discounts a block of tickets, if available
Break down each person for transparency, highlighting savings per package tier
Overview each package bullet points
Detailed itinerary for each package
Visuals of seating charts and hotels options
Pricing breakdown and value highlights
Three package tiers
Budget
Mid range
luxury
for all packages
for a powerpoint presentation
complete a excel spreadsheet with itemized cost for all packages
very creative and different place people never hear of really
Step four
extracurricular activities
entertainment options plan tors of the French quarter and other iconic New Orleans attractions
organize optional events like jazz clubs, Mardi gras world tours, or a missippi riverboat cruise
Dining
research local hotspots like cafe DU monde, and more
balance meal options with a mix of affordable eateries and upscale restaurants like antoine's and others
Step three research hotels options
use hayatt, and choice hotels to find accommodations in New Orleans
look for hotels near Mercedes-benz Superdome and compare amenities like breakfast, pool access, and fitness centers,
Budget vs Luxury
identify affordable hotels from the stadium for budget-consciousb travelers and high-end hotels closer to the stadium for luxury packages
Step two travel arrangements
airfare use travelocity to compare price to fight leaving from Richmond airport to Louis Armstrong international airport
offer multiple flights options based on budget economy for students and first-class for luxury traverlers
Ground transportation
compare car rentals prices from national for flexibility.
consider shuttle services or buses for groups traveling to the stadium.
For luxury packages, look into private car services or limos
Step one securing tickets research ticket prices and locations visit StubHub for current pricesand seating charts for the super bowl
look for various seat options (lower bowl, upper deck, and premium seating)
include cost per ticket and any service fees in your poowerpoint
Negotiate a Block purchase
inquire about bulk discounts a block of tickets, if available
Break down each person for transparency, highlighting savings per package tier
Overview each package bullet points
Detailed itinerary for each package
Visuals of seating charts and hotels options
Pricing breakdown and value highlights
Three package tiers
Budget
Mid range
luxury
for all packages
for a powerpoint presentation
complete a excel spreadsheet with itemized cost for all packages
very creative and different place people never hear of really
Answers
GPT-4o mini
### Super Bowl 2025 Promotional Package for College Students and Luxury Travelers
**Target Event:** Super Bowl LVIII – Philadelphia Eagles vs. Kansas City Chiefs
**Location:** Caesars Superdome, New Orleans, Louisiana
**Dates:** Depart February 7, 2025 - Return February 9, 2025
---
### Step 1: Securing Tickets
#### Research Ticket Prices:
- **Platforms:** StubHub, Ticketmaster, SeatGeek
- **Seating Options:**
- Lower Bowl: $1,200
- Upper Deck: $800
- Premium Seating: $2,500
#### Block Purchase:
- Aim for a bulk purchase discount for groups of 10 or more.
- Prepare negotiations with ticket vendors for savings.
- **Estimated Total Cost per Ticket (including fees):**
- Lower Bowl: $1,300
- Upper Deck: $850
- Premium: $2,700
---
### Step 2: Travel Arrangements
#### Airfare:
- **Leaving:** Richmond International Airport to Louis Armstrong International Airport
- **Platforms:** Travelocity, Kayak
- **Options:**
- Budget Economy (Student Package): Approx. $250 round trip
- First-Class (Luxury Package): Approx. $750 round trip
#### Ground Transportation:
- **Car Rentals:** Pricing from National Car Rental for flexibility
- **Shuttle Services:** Estimate $20 per person for round-trip shuttles
- **Luxury Package Option:** Private car or limousine service - estimated cost $300 for the weekend
---
### Step 3: Research Hotel Options
#### Hotels:
- **Budget Options:**
- Days Inn by Wyndham - $150 per night
- Econo Lodge - $120 per night
- **Mid-Range Options:**
- Hyatt Place New Orleans - $250 per night
- Holiday Inn Express - $220 per night
- **Luxury Options:**
- Hotel Monteleone - $400 per night
- The Ritz-Carlton - $650 per night
#### Location:
- Ensure all accommodations are within 15-minute drive of Caesars Superdome.
---
### Step 4: Extracurricular Activities
#### Entertainment Options:
- **Jazz Clubs:** Tipitina’s, Preservation Hall
- **Mardi Gras World Tours:** Approx. $30 per person
- **Mississippi Riverboat Cruise:** Approx. $50 per person
#### Dining:
- **Affordable Options:**
- Café Du Monde (famous for beignets)
- Cochon Butcher
- **Upscale Options:**
- Antoine's Restaurant
- Commander's Palace
---
### Package Overview
1. **Budget Package: ($1,200 per person)**
- Airfare: $250
- Accommodation: Days Inn - $300 (2 nights)
- Game Ticket: Upper Deck - $850
- Ground Transport: Shuttle - $20
- Misc (Meals, Activities, etc.): $50
- Total: **$1,200**
2. **Mid-Range Package: ($2,000 per person)**
- Airfare: $350
- Accommodation: Hyatt Place - $500 (2 nights)
- Game Ticket: Lower Bowl - $1,300
- Ground Transport: Rental Car - $120
- Activities (including one tour): $150
- Total: **$2,000**
3. **Luxury Package: ($4,000 per person)**
- Airfare: $750
- Accommodation: The Ritz-Carlton - $1,300 (2 nights)
- Game Ticket: Premium Seating - $2,700
- Ground Transport: Private Car Service - $600
- Fine Dining Experience (one meal): $500
- Total: **$4,000**
---
### Visuals for PowerPoint Presentation
- **Seating Charts:** Use diagrams from the actual stadium layout to visualize seating options.
- **Hotels:** Photos of each hotel option (Budget, Mid-Range, Luxury).
- **Activities:** Pictures of attractions, clubs, and restaurants.
---
### Excel Spreadsheet
- Create an itemized cost sheet outlining each component of the packages, presenting it per tier for clarity.
---
### Creativity Elements
- Incorporate unique New Orleans experiences such as a Cooking Class featuring Creole cuisine, or a storytelling session highlighting the culture and history of the French Quarter.
- Suggest hidden gems such as “The Sazerac House” for cocktail enthusiasts or “Voodoo Museum” for the adventurous, adding exclusive experiences that make the trip memorable.
By providing an affordable yet exciting package that caters to different budget levels, we position ourselves to appeal to a wide range of Super Bowl fans ready to celebrate this event in New Orleans!
**Target Event:** Super Bowl LVIII – Philadelphia Eagles vs. Kansas City Chiefs
**Location:** Caesars Superdome, New Orleans, Louisiana
**Dates:** Depart February 7, 2025 - Return February 9, 2025
---
### Step 1: Securing Tickets
#### Research Ticket Prices:
- **Platforms:** StubHub, Ticketmaster, SeatGeek
- **Seating Options:**
- Lower Bowl: $1,200
- Upper Deck: $800
- Premium Seating: $2,500
#### Block Purchase:
- Aim for a bulk purchase discount for groups of 10 or more.
- Prepare negotiations with ticket vendors for savings.
- **Estimated Total Cost per Ticket (including fees):**
- Lower Bowl: $1,300
- Upper Deck: $850
- Premium: $2,700
---
### Step 2: Travel Arrangements
#### Airfare:
- **Leaving:** Richmond International Airport to Louis Armstrong International Airport
- **Platforms:** Travelocity, Kayak
- **Options:**
- Budget Economy (Student Package): Approx. $250 round trip
- First-Class (Luxury Package): Approx. $750 round trip
#### Ground Transportation:
- **Car Rentals:** Pricing from National Car Rental for flexibility
- **Shuttle Services:** Estimate $20 per person for round-trip shuttles
- **Luxury Package Option:** Private car or limousine service - estimated cost $300 for the weekend
---
### Step 3: Research Hotel Options
#### Hotels:
- **Budget Options:**
- Days Inn by Wyndham - $150 per night
- Econo Lodge - $120 per night
- **Mid-Range Options:**
- Hyatt Place New Orleans - $250 per night
- Holiday Inn Express - $220 per night
- **Luxury Options:**
- Hotel Monteleone - $400 per night
- The Ritz-Carlton - $650 per night
#### Location:
- Ensure all accommodations are within 15-minute drive of Caesars Superdome.
---
### Step 4: Extracurricular Activities
#### Entertainment Options:
- **Jazz Clubs:** Tipitina’s, Preservation Hall
- **Mardi Gras World Tours:** Approx. $30 per person
- **Mississippi Riverboat Cruise:** Approx. $50 per person
#### Dining:
- **Affordable Options:**
- Café Du Monde (famous for beignets)
- Cochon Butcher
- **Upscale Options:**
- Antoine's Restaurant
- Commander's Palace
---
### Package Overview
1. **Budget Package: ($1,200 per person)**
- Airfare: $250
- Accommodation: Days Inn - $300 (2 nights)
- Game Ticket: Upper Deck - $850
- Ground Transport: Shuttle - $20
- Misc (Meals, Activities, etc.): $50
- Total: **$1,200**
2. **Mid-Range Package: ($2,000 per person)**
- Airfare: $350
- Accommodation: Hyatt Place - $500 (2 nights)
- Game Ticket: Lower Bowl - $1,300
- Ground Transport: Rental Car - $120
- Activities (including one tour): $150
- Total: **$2,000**
3. **Luxury Package: ($4,000 per person)**
- Airfare: $750
- Accommodation: The Ritz-Carlton - $1,300 (2 nights)
- Game Ticket: Premium Seating - $2,700
- Ground Transport: Private Car Service - $600
- Fine Dining Experience (one meal): $500
- Total: **$4,000**
---
### Visuals for PowerPoint Presentation
- **Seating Charts:** Use diagrams from the actual stadium layout to visualize seating options.
- **Hotels:** Photos of each hotel option (Budget, Mid-Range, Luxury).
- **Activities:** Pictures of attractions, clubs, and restaurants.
---
### Excel Spreadsheet
- Create an itemized cost sheet outlining each component of the packages, presenting it per tier for clarity.
---
### Creativity Elements
- Incorporate unique New Orleans experiences such as a Cooking Class featuring Creole cuisine, or a storytelling session highlighting the culture and history of the French Quarter.
- Suggest hidden gems such as “The Sazerac House” for cocktail enthusiasts or “Voodoo Museum” for the adventurous, adding exclusive experiences that make the trip memorable.
By providing an affordable yet exciting package that caters to different budget levels, we position ourselves to appeal to a wide range of Super Bowl fans ready to celebrate this event in New Orleans!