Question
you are an assistant to the creative director of Leo Burnett and he has just asked you to develop a promotional package for the super bowl. as you know the super bowl is an important part of a lot of couch potatoes lives. you and your co worker are to create an affordable package for poor college students to rich tycoons, including an entertaining weekend along with lodging, airfare, food, and tickets to the game. it has just been announced that the Philadelphia eagles and the Kansas city chiefs are playing in the 2025 super bowl game at the caesars Superdome in New Orleans, Louisiana on Sunday, February 9th. leaving February seveth and coming back the 9
Step four
extracurricular activities
entertainment options plan tors of the French quarter and other iconic New Orleans attractions
organize optional events like jazz clubs, Mardi gras world tours, or a missippi riverboat cruise
Dining
research local hotspots like cafe DU monde, and more
balance meal options with a mix of affordable eateries and upscale restaurants like antoine's and others
Step three research hotels options
use hayatt, and choice hotels to find accommodations in New Orleans
look for hotels near Mercedes-benz Superdome and compare amenities like breakfast, pool access, and fitness centers,
Budget vs Luxury
identify affordable hotels from the stadium for budget-consciousb travelers and high-end hotels closer to the stadium for luxury packages
Step two travel arrangements
airfare use travelocity to compare price to fight leaving from Richmond airport to Louis Armstrong international airport
offer multiple flights options based on budget economy for students and first-class for luxury traverlers
Ground transportation
compare car rentals prices from national for flexibility.
consider shuttle services or buses for groups traveling to the stadium.
For luxury packages, look into private car services or limos
Step one securing tickets research ticket prices and locations visit StubHub for current pricesand seating charts for the super bowl
look for various seat options (lower bowl, upper deck, and premium seating)
include cost per ticket and any service fees in your poowerpoint
Negotiate a Block purchase
inquire about bulk discounts a block of tickets, if available
Break down each person for transparency, highlighting savings per package tier
Overview each package bullet points
Detailed itinerary for each package
Visuals of seating charts and hotels options
Pricing breakdown and value highlights
Three package tiers
Budget
Mid range
luxury
for all packages
for a powerpoint presentation
complete a excel spreadsheet with itemized cost for all packages
Step four
extracurricular activities
entertainment options plan tors of the French quarter and other iconic New Orleans attractions
organize optional events like jazz clubs, Mardi gras world tours, or a missippi riverboat cruise
Dining
research local hotspots like cafe DU monde, and more
balance meal options with a mix of affordable eateries and upscale restaurants like antoine's and others
Step three research hotels options
use hayatt, and choice hotels to find accommodations in New Orleans
look for hotels near Mercedes-benz Superdome and compare amenities like breakfast, pool access, and fitness centers,
Budget vs Luxury
identify affordable hotels from the stadium for budget-consciousb travelers and high-end hotels closer to the stadium for luxury packages
Step two travel arrangements
airfare use travelocity to compare price to fight leaving from Richmond airport to Louis Armstrong international airport
offer multiple flights options based on budget economy for students and first-class for luxury traverlers
Ground transportation
compare car rentals prices from national for flexibility.
consider shuttle services or buses for groups traveling to the stadium.
For luxury packages, look into private car services or limos
Step one securing tickets research ticket prices and locations visit StubHub for current pricesand seating charts for the super bowl
look for various seat options (lower bowl, upper deck, and premium seating)
include cost per ticket and any service fees in your poowerpoint
Negotiate a Block purchase
inquire about bulk discounts a block of tickets, if available
Break down each person for transparency, highlighting savings per package tier
Overview each package bullet points
Detailed itinerary for each package
Visuals of seating charts and hotels options
Pricing breakdown and value highlights
Three package tiers
Budget
Mid range
luxury
for all packages
for a powerpoint presentation
complete a excel spreadsheet with itemized cost for all packages
Answers
GPT-4o mini
### Promotional Package for Super Bowl Weekend - Philadelphia Eagles vs. Kansas City Chiefs
**Dates: February 7-9, 2025**
**Location: Caesars Superdome, New Orleans, Louisiana**
---
## Step One: Securing Tickets
### 1. **Research Ticket Prices:**
- Visit StubHub for current Super Bowl ticket prices and seating charts.
- Ticket Options:
- Lower Bowl: $2,500 per ticket
- Upper Deck: $1,000 per ticket
- Premium Seating: $5,000 per ticket
- Include service fees: Estimate an additional 15% on top of prices.
### 2. **Negotiate a Block Purchase:**
- Inquire about group discounts for bulk ticket purchases (15% off total if purchasing 20+ tickets).
- Break down costs per category for transparency.
## Step Two: Travel Arrangements
### 1. **Airfare:**
- Use Travelocity to compare flights from Richmond Airport (RIC) to Louis Armstrong International Airport (MSY).
- Options:
- **Economy Class:** ~$300 round-trip per person
- **First-Class:** ~$800 round-trip per person
### 2. **Ground Transportation:**
- **Car Rentals:** Compare rates from National Car Rental.
- Average cost: ~$50/day for economy vehicles.
- **Shuttle Services:** Average ~$20 round-trip per person.
- **Private Car Services:** Estimate ~$150 round-trip for luxury travelers.
## Step Three: Research Hotels Options
### 1. **Hotel Listings:**
- **Budget Hotels (near Mercedes-Benz Superdome):**
- **Quality Inn & Suites:** $120/night, free breakfast.
- **Days Inn:** $100/night, basic amenities.
- **Mid-Range Hotels:**
- **Hyatt Place:** $220/night, modern amenities, breakfast included.
- **Luxury Hotels:**
- **JW Marriott:** $400/night, upscale facilities, spa services.
### 2. **Compare Amenities:**
- Breakfast options, pool, and fitness centers for each hotel.
- Balance affordable eateries and upscale options within close proximity.
## Step Four: Extracurricular Activities
### 1. **Entertainment Options:**
- Explore **French Quarter** tours (estimated cost: $25/person).
- **Jazz Clubs:** Average cover charge of $20/person.
- **Mardi Gras World Tours:** Price ~$35/person.
- **Mississippi Riverboat Cruise:** Average cost ~$50/person for a dinner cruise.
### 2. **Dining:**
- **Affordable Hotspots:**
- Café du Monde ($5 for beignets).
- Gumbo Shop ($20 average meal).
- **Upscale Restaurants:**
- Antoine's ($75 average meal).
---
## Package Overview
### Package Tiers:
1. **Budget Package:**
- Ticket: Upper Deck
- Flight: Economy
- Hotel: Days Inn
- Meals: Affordable eateries
- Extras: One free walking tour of French Quarter
- Estimated Total: $1,200 per person
2. **Mid-Range Package:**
- Ticket: Lower Bowl
- Flight: Economy
- Hotel: Hyatt Place
- Meals: Mix of affordable and mid-range dining; includes one upscale dinner.
- Extras: Jazz Club entry and Mississippi Riverboat cruise.
- Estimated Total: $2,200 per person
3. **Luxury Package:**
- Ticket: Premium Seating
- Flight: First-Class
- Hotel: JW Marriott
- Meals: Upscale dining experience each night.
- Extras: Private car service, guided French Quarter tour, VIP jazz club access.
- Estimated Total: $5,000 per person
---
### PowerPoint Presentation Outline:
- **Slide 1:** Title Slide - Super Bowl Weekend Promo Package
- **Slide 2:** Event Overview & Dates
- **Slide 3:** Package Tiers Overview
- **Slide 4:** Ticket Options & Pricing Breakdown
- **Slide 5:** Airfare and Ground Transportation
- **Slide 6:** Hotel Options & Amenities
- **Slide 7:** Extracurricular Activities & Dining
- **Slide 8:** Itinerary for Each Package
- **Slide 9:** Key Highlights & Value Proposition
- **Slide 10:** Contact Information & Queries
---
### Excel Spreadsheet:
- Create itemized costs for **Budget**, **Mid-range**, and **Luxury** packages.
- Item categories: Tickets, Airfare, Hotels, Meals, Activities, Transportation.
- Include a summary page highlighting total costs per package and savings from group purchasing.
This structure provides a comprehensive promotional package that caters to a diverse audience, encompassing the excitement of the Super Bowl while ensuring a delightful experience in New Orleans.
**Dates: February 7-9, 2025**
**Location: Caesars Superdome, New Orleans, Louisiana**
---
## Step One: Securing Tickets
### 1. **Research Ticket Prices:**
- Visit StubHub for current Super Bowl ticket prices and seating charts.
- Ticket Options:
- Lower Bowl: $2,500 per ticket
- Upper Deck: $1,000 per ticket
- Premium Seating: $5,000 per ticket
- Include service fees: Estimate an additional 15% on top of prices.
### 2. **Negotiate a Block Purchase:**
- Inquire about group discounts for bulk ticket purchases (15% off total if purchasing 20+ tickets).
- Break down costs per category for transparency.
## Step Two: Travel Arrangements
### 1. **Airfare:**
- Use Travelocity to compare flights from Richmond Airport (RIC) to Louis Armstrong International Airport (MSY).
- Options:
- **Economy Class:** ~$300 round-trip per person
- **First-Class:** ~$800 round-trip per person
### 2. **Ground Transportation:**
- **Car Rentals:** Compare rates from National Car Rental.
- Average cost: ~$50/day for economy vehicles.
- **Shuttle Services:** Average ~$20 round-trip per person.
- **Private Car Services:** Estimate ~$150 round-trip for luxury travelers.
## Step Three: Research Hotels Options
### 1. **Hotel Listings:**
- **Budget Hotels (near Mercedes-Benz Superdome):**
- **Quality Inn & Suites:** $120/night, free breakfast.
- **Days Inn:** $100/night, basic amenities.
- **Mid-Range Hotels:**
- **Hyatt Place:** $220/night, modern amenities, breakfast included.
- **Luxury Hotels:**
- **JW Marriott:** $400/night, upscale facilities, spa services.
### 2. **Compare Amenities:**
- Breakfast options, pool, and fitness centers for each hotel.
- Balance affordable eateries and upscale options within close proximity.
## Step Four: Extracurricular Activities
### 1. **Entertainment Options:**
- Explore **French Quarter** tours (estimated cost: $25/person).
- **Jazz Clubs:** Average cover charge of $20/person.
- **Mardi Gras World Tours:** Price ~$35/person.
- **Mississippi Riverboat Cruise:** Average cost ~$50/person for a dinner cruise.
### 2. **Dining:**
- **Affordable Hotspots:**
- Café du Monde ($5 for beignets).
- Gumbo Shop ($20 average meal).
- **Upscale Restaurants:**
- Antoine's ($75 average meal).
---
## Package Overview
### Package Tiers:
1. **Budget Package:**
- Ticket: Upper Deck
- Flight: Economy
- Hotel: Days Inn
- Meals: Affordable eateries
- Extras: One free walking tour of French Quarter
- Estimated Total: $1,200 per person
2. **Mid-Range Package:**
- Ticket: Lower Bowl
- Flight: Economy
- Hotel: Hyatt Place
- Meals: Mix of affordable and mid-range dining; includes one upscale dinner.
- Extras: Jazz Club entry and Mississippi Riverboat cruise.
- Estimated Total: $2,200 per person
3. **Luxury Package:**
- Ticket: Premium Seating
- Flight: First-Class
- Hotel: JW Marriott
- Meals: Upscale dining experience each night.
- Extras: Private car service, guided French Quarter tour, VIP jazz club access.
- Estimated Total: $5,000 per person
---
### PowerPoint Presentation Outline:
- **Slide 1:** Title Slide - Super Bowl Weekend Promo Package
- **Slide 2:** Event Overview & Dates
- **Slide 3:** Package Tiers Overview
- **Slide 4:** Ticket Options & Pricing Breakdown
- **Slide 5:** Airfare and Ground Transportation
- **Slide 6:** Hotel Options & Amenities
- **Slide 7:** Extracurricular Activities & Dining
- **Slide 8:** Itinerary for Each Package
- **Slide 9:** Key Highlights & Value Proposition
- **Slide 10:** Contact Information & Queries
---
### Excel Spreadsheet:
- Create itemized costs for **Budget**, **Mid-range**, and **Luxury** packages.
- Item categories: Tickets, Airfare, Hotels, Meals, Activities, Transportation.
- Include a summary page highlighting total costs per package and savings from group purchasing.
This structure provides a comprehensive promotional package that caters to a diverse audience, encompassing the excitement of the Super Bowl while ensuring a delightful experience in New Orleans.