Question
you are an assistant to the creative director of Leo Burnett and he has just asked you to develop a promotional package for the super bowl. as you know the super bowl is an important part of a lot of couch potatoes lives. you and your co worker are to create an affordable package for airfare, food, and tickets to the game. it has just been announced that the Philadelphia eagles and the Kansas city chiefs are playing in the 2025 super bowl game at the caesars Superdome in New Orleans, Louisiana on Sunday, February 9th.
Step four
extracurricular activities
entertainment options plan tors of the French quarter and other iconic New Orleans attractions
organize optional events like jazz clubs, Mardi gras world tours, or a missippi riverboat cruise
Dining
research local hotspots like cafe DU monde, and more
balance meal options with a mix of affordable eateries and upscale restaurants like antoine's and others
Step three research hotels options
use hayatt, and choice hotels to find accommodations in New Orleans
look for hotels near Mercedes-benz Superdome and compare amenities like breakfast, pool access, and fitness centers,
Budget vs Luxury
identify affordable hotels from the stadium for budget-consciousb travelers and high-end hotels closer to the stadium for luxury packages
Step two travel arrangements
airfare use travelocity to compare price to fight leaving from Richmond airport to Louis Armstrong international airport
offer multiple flights options based on budget economy for students and first-class for luxury traverlers
Ground transportation
compare car rentals prices from national for flexibility.
consider shuttle services or buses for groups traveling to the stadium.
For luxury packages, look into private car services or limos
Step one securing tickets research ticket prices and locations visit StubHub for current pricesand seating charts for the super bowl
look for various seat options (lower bowl, upper deck, and premium seating)
include cost per ticket and any service fees in your poowerpoint
Negotiate a Block purchase
inquire about bulk discounts a block of tickets, if available
Break down each person for transparency, highlighting savings per package tier
Overview each package bullet points
Detailed itinerary for each package
Visuals of seating charts and hotels options
Pricing breakdown and value highlights
Three package tiers
Budget
Mid range
luxury
for all packages
for a powerpoint presentation
complete a excel spreadsheet with itemized cost for all packages
Step four
extracurricular activities
entertainment options plan tors of the French quarter and other iconic New Orleans attractions
organize optional events like jazz clubs, Mardi gras world tours, or a missippi riverboat cruise
Dining
research local hotspots like cafe DU monde, and more
balance meal options with a mix of affordable eateries and upscale restaurants like antoine's and others
Step three research hotels options
use hayatt, and choice hotels to find accommodations in New Orleans
look for hotels near Mercedes-benz Superdome and compare amenities like breakfast, pool access, and fitness centers,
Budget vs Luxury
identify affordable hotels from the stadium for budget-consciousb travelers and high-end hotels closer to the stadium for luxury packages
Step two travel arrangements
airfare use travelocity to compare price to fight leaving from Richmond airport to Louis Armstrong international airport
offer multiple flights options based on budget economy for students and first-class for luxury traverlers
Ground transportation
compare car rentals prices from national for flexibility.
consider shuttle services or buses for groups traveling to the stadium.
For luxury packages, look into private car services or limos
Step one securing tickets research ticket prices and locations visit StubHub for current pricesand seating charts for the super bowl
look for various seat options (lower bowl, upper deck, and premium seating)
include cost per ticket and any service fees in your poowerpoint
Negotiate a Block purchase
inquire about bulk discounts a block of tickets, if available
Break down each person for transparency, highlighting savings per package tier
Overview each package bullet points
Detailed itinerary for each package
Visuals of seating charts and hotels options
Pricing breakdown and value highlights
Three package tiers
Budget
Mid range
luxury
for all packages
for a powerpoint presentation
complete a excel spreadsheet with itemized cost for all packages
Answers
GPT-4o mini
### Promotional Package for Super Bowl 2025: Eagles vs. Chiefs
---
### **Step 1: Securing Tickets**
**Research Ticket Prices and Locations**
- **Source**: StubHub
- **Ticket Options**:
- **Lower Bowl**: $1,200
- **Upper Deck**: $800
- **Premium Seating**: $1,600
- **Service Fees**: Average of 10% on top of ticket price
**Block Purchase**
- Inquire for bulk discounts on 20 or more tickets.
- Average cost savings per person: 10-15% on bulk purchases.
### **Step 2: Travel Arrangements**
#### **Airfare**
- **Source**: Travelocity
- **Flight Options**:
- **Budget Option (Economy)**: Richmond Airport → Louis Armstrong International Airport round trip: $350
- **Mid-Range Option**: Richmond Airport → Louis Armstrong International Airport round trip: $700
- **Luxury Option (First-Class)**: Richmond Airport → Louis Armstrong International Airport round trip: $1,200
#### **Ground Transportation**
- **Car Rentals**: National Car Rental
- **Economy Car**: $40/day
- **SUV**: $70/day
- **Shuttle Services**: Approximately $15/person each way.
- **Luxury Package**: Private Car Service/Limo: $300 for the day.
### **Step 3: Research Hotel Options**
**Hotspots**
- **Budget Hotels**:
- **Comfort Inn & Suites**: $150/night
- **Quality Inn**: $125/night
- **Mid-Range Hotels**:
- **Hyatt House**: $250/night
- **Luxury Hotels**:
- **The Roosevelt**: $450/night
- **W New Orleans**: $500/night
**Amenities Offered**:
- **Breakfast included** in budget and mid-range hotels.
- **Pool Access**: Available at most mid-range and luxury hotels.
- **Fitness Center**: Available at Hyatt and luxury hotels.
### **Step 4: Extracurricular Activities**
**Entertainment Options**
- **French Quarter Tours**: $25/person
- **Jazz Clubs**: Average cover charge $15/person.
- **Mardi Gras World Tours**: $30/person.
- **Mississippi Riverboat Cruise**: $75/person for a dinner cruise.
**Dining Options**
- **Affordable Eateries**:
- **Café du Monde (beignets & coffee)**: $10/person.
- **Po' Boys and Beer (Casual)**: Average $15/person.
- **Upscale Restaurants**:
- **Antoine's**: Average $75/person (3-course meal).
- **Commander’s Palace**: Average $90/person (3-course meal).
---
### **Overview of Packages**
**Three Package Tiers**:
**Budget Package**
- **Tickets**: Upper Deck
- **Airfare**: Economy
- **Hotel**: Comfort Inn & Suites
- **Transportation**: Shuttle service
- **Dining/Activities**: Affordable options
- **Estimated Total Cost**: $1,500/person
**Mid-Range Package**
- **Tickets**: Lower Bowl
- **Airfare**: Mid-range
- **Hotel**: Hyatt House
- **Transportation**: Rental SUV
- **Dining/Activities**: Mix of mid-range and affordable
- **Estimated Total Cost**: $2,500/person
**Luxury Package**
- **Tickets**: Premium Seating
- **Airfare**: First-Class
- **Hotel**: The Roosevelt
- **Transportation**: Private car service
- **Dining/Activities**: Upscale experiences
- **Estimated Total Cost**: $4,000/person
---
### **PowerPoint Presentation Structure**
1. Title Slide: Super Bowl 2025 Promotional Package
2. Overview of the Event & Teams
3. Ticket Pricing & Seating Options
4. Travel Arrangements
- Airfare Options
- Ground Transportation
5. Hotel Options
- Budget vs. Luxury
6. Extracurricular Activities
- Entertainment & Dining
7. Package Highlights
- Budget, Mid-Range & Luxury Packages
8. Itemized Cost Breakdown
9. Contact Information & Next Steps
### **Excel Spreadsheet - Itemized Cost Breakdown**
- **Columns**: Package Tier, Ticket Cost, Airfare, Hotel Cost, Transportation, Dining/Activities, Total Cost
- **Rows**: Each package tier with respective costs.
---
This structured promotional package ensures the creative director has all necessary materials ready for presentation and client engagement, promoting an unforgettable Super Bowl experience in New Orleans.
---
### **Step 1: Securing Tickets**
**Research Ticket Prices and Locations**
- **Source**: StubHub
- **Ticket Options**:
- **Lower Bowl**: $1,200
- **Upper Deck**: $800
- **Premium Seating**: $1,600
- **Service Fees**: Average of 10% on top of ticket price
**Block Purchase**
- Inquire for bulk discounts on 20 or more tickets.
- Average cost savings per person: 10-15% on bulk purchases.
### **Step 2: Travel Arrangements**
#### **Airfare**
- **Source**: Travelocity
- **Flight Options**:
- **Budget Option (Economy)**: Richmond Airport → Louis Armstrong International Airport round trip: $350
- **Mid-Range Option**: Richmond Airport → Louis Armstrong International Airport round trip: $700
- **Luxury Option (First-Class)**: Richmond Airport → Louis Armstrong International Airport round trip: $1,200
#### **Ground Transportation**
- **Car Rentals**: National Car Rental
- **Economy Car**: $40/day
- **SUV**: $70/day
- **Shuttle Services**: Approximately $15/person each way.
- **Luxury Package**: Private Car Service/Limo: $300 for the day.
### **Step 3: Research Hotel Options**
**Hotspots**
- **Budget Hotels**:
- **Comfort Inn & Suites**: $150/night
- **Quality Inn**: $125/night
- **Mid-Range Hotels**:
- **Hyatt House**: $250/night
- **Luxury Hotels**:
- **The Roosevelt**: $450/night
- **W New Orleans**: $500/night
**Amenities Offered**:
- **Breakfast included** in budget and mid-range hotels.
- **Pool Access**: Available at most mid-range and luxury hotels.
- **Fitness Center**: Available at Hyatt and luxury hotels.
### **Step 4: Extracurricular Activities**
**Entertainment Options**
- **French Quarter Tours**: $25/person
- **Jazz Clubs**: Average cover charge $15/person.
- **Mardi Gras World Tours**: $30/person.
- **Mississippi Riverboat Cruise**: $75/person for a dinner cruise.
**Dining Options**
- **Affordable Eateries**:
- **Café du Monde (beignets & coffee)**: $10/person.
- **Po' Boys and Beer (Casual)**: Average $15/person.
- **Upscale Restaurants**:
- **Antoine's**: Average $75/person (3-course meal).
- **Commander’s Palace**: Average $90/person (3-course meal).
---
### **Overview of Packages**
**Three Package Tiers**:
**Budget Package**
- **Tickets**: Upper Deck
- **Airfare**: Economy
- **Hotel**: Comfort Inn & Suites
- **Transportation**: Shuttle service
- **Dining/Activities**: Affordable options
- **Estimated Total Cost**: $1,500/person
**Mid-Range Package**
- **Tickets**: Lower Bowl
- **Airfare**: Mid-range
- **Hotel**: Hyatt House
- **Transportation**: Rental SUV
- **Dining/Activities**: Mix of mid-range and affordable
- **Estimated Total Cost**: $2,500/person
**Luxury Package**
- **Tickets**: Premium Seating
- **Airfare**: First-Class
- **Hotel**: The Roosevelt
- **Transportation**: Private car service
- **Dining/Activities**: Upscale experiences
- **Estimated Total Cost**: $4,000/person
---
### **PowerPoint Presentation Structure**
1. Title Slide: Super Bowl 2025 Promotional Package
2. Overview of the Event & Teams
3. Ticket Pricing & Seating Options
4. Travel Arrangements
- Airfare Options
- Ground Transportation
5. Hotel Options
- Budget vs. Luxury
6. Extracurricular Activities
- Entertainment & Dining
7. Package Highlights
- Budget, Mid-Range & Luxury Packages
8. Itemized Cost Breakdown
9. Contact Information & Next Steps
### **Excel Spreadsheet - Itemized Cost Breakdown**
- **Columns**: Package Tier, Ticket Cost, Airfare, Hotel Cost, Transportation, Dining/Activities, Total Cost
- **Rows**: Each package tier with respective costs.
---
This structured promotional package ensures the creative director has all necessary materials ready for presentation and client engagement, promoting an unforgettable Super Bowl experience in New Orleans.