Question
• The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such Draft a 200- to 300-word response answering the following questions:
o How does an organization establish an IMC plan?
o What are some of the different stages a company goes through when developing its IMC strategy?
o How does an organization establish an IMC plan?
o What are some of the different stages a company goes through when developing its IMC strategy?