Question

This principle means that every element on a page has visual weight. What is this principle of design?

Answer 1

The principle you’re referring to is known as "Visual Hierarchy." Visual hierarchy involves arranging elements on a page in a way that clearly signifies their importance and guides the viewer’s eye through the content. Each element has a certain visual weight that can be influenced by factors such as size, color, contrast, and placement. By manipulating these factors, designers can create a structure that directs the viewer's focus and enhances the overall user experience.