In the context of rhetorical appeals, ethos refers to the credibility of the speaker. It is one of the three fundamental modes of persuasion identified by Aristotle, alongside logos (logical reasoning) and pathos (emotional connection). Ethos involves establishing trust and authority, which helps to persuade the audience to accept the speaker's message.
What does ethos refer to in the context of rhetorical appeals?
Logical reasoning
Credibility of the speaker
Emotional connection
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