The correct statement is: They can shape public perception and influence behavior.
Media messages significantly impact society by shaping how individuals perceive issues, events, and various social phenomena. Through the framing of stories, choice of words, visuals, and agendas, the media can influence public opinions, attitudes, and behaviors. This includes areas like politics, health, social norms, and cultural values. While media can contain bias and affect different demographics in varying ways, its potential to influence is well-documented in social sciences and communication studies.
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