What does "ethos" refer to in persuasive writing?

Question

Emotional appeal

Personal opinion

Logical appeal

Ethical appeal and credibility

Answer 1

In persuasive writing, "ethos" refers to ethical appeal and credibility. It involves the writer's ability to establish trust and authority on the subject matter, which helps persuade the audience to accept their argument. Ethos is about demonstrating moral character and credibility, making the audience more likely to believe and accept the speaker's or writer's position.