Question

Rita is in need of a new television set. She read reviews of a model she was interested in purchasing, but she changed her mind after seeing extremely negative feedback from other purchasers. In the end, she found positive reviews about a similar product and opted to purchase that one instead. In this scenario, what was the key influence that changed Rita’s purchasing decision?

(1 point)
Responses

situational

situational

motivation

motivation

perception

perception

learning

Answer 1

The key influence that changed Rita’s purchasing decision was *perception*. She initially had a perception of the first model based on the positive reviews but altered that perception after seeing extremely negative feedback, leading her to prefer a similar product with better reviews.