Question

Bailey has established a new organic food market that provides a wide array of sustainable food options. Bailey hopes that people who assume this kind of food to be unappealing might give her new venture a try. What type of internal purchasing influence is Bailey trying to overcome?

(1 point)
Responses

situation

situation

perception

perception

learning

learning

motivation

Answer 1

Bailey is trying to overcome **perception**. She aims to change the assumption that organic food is unappealing, which is a matter of how consumers perceive those food options.