Question
Don has developed a new, popular video game. In support of the game, he has developed online walkthroughs that are widely available on the internet. Which portion of the marketing mix is Don addressing in this scenario?
(1 point)
Responses
place
place
product
product
performance
performance
price
(1 point)
Responses
place
place
product
product
performance
performance
price
Answers
GPT-4o mini
In this scenario, Don is addressing the **product** portion of the marketing mix. The online walkthroughs are supplementary materials that enhance the value of the video game itself, providing additional support and information to the players.