The type of advertising being used in this scenario is a testimonial. This approach involves a famous individual endorsing a product based on their own experience and credibility, which in this case is Simone Biles promoting athletic wear.
Simone Biles is a very famous gymnast who has helped Team USA win many national and Olympic medals. When a company uses her to advertise their line of athletic wear, what type of advertising are they using?
(1 point)
Responses
bandwagon approach
bandwagon approach
emotional appeal
emotional appeal
price appeal
price appeal
testimonial
testimonial
1 answer