Question

Consumers who chose to buy Nike due to the company’s support of Colin Kaepernick would be an example of which of these?

(1 point)
Responses

mass marketing

mass marketing

geographic segmentation

geographic segmentation

psychographic marketing

psychographic marketing

demographic segmentation

Answer 1

Consumers who chose to buy Nike due to the company’s support of Colin Kaepernick would be an example of **psychographic marketing**. Psychographic marketing focuses on consumers' lifestyles, values, beliefs, and interests, which in this case includes political beliefs and social issues.