Which of these best explains why basing a marketing effort on the spirit of popular culture is always a risk?

(1 point)
Responses

The spirit can change quickly and suddenly.

The spirit can change quickly and suddenly.

There is generally only one idea of what is popular.

There is generally only one idea of what is popular.

What is important in one era is rarely important in another.

What is important in one era is rarely important in another.

It is almost impossible to tell how the public feels about an issue.

1 answer

The best explanation for why basing a marketing effort on the spirit of popular culture is always a risk is:

The spirit can change quickly and suddenly.

This option emphasizes the unpredictability of trends and popular sentiment, which can make marketing strategies based on popular culture potentially ineffective if those trends shift.