General Motors is considering increasing the length

Question

of its bumper-to-bumper warranty on new vehicles
from 3 years to 5 years. The marketing mix variable
being considered here is:
A. product.
B. personnel.
C. place.
D. promotion.
E. price.

Answer 1

The marketing mix variable being considered in this scenario is:

A. product.

This is because increasing the length of the warranty is a modification or enhancement related to the product itself.