Question

Match the terms listed with the definitions.
1. Involves the locations and methods used to make products available to customers
2. The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
3. Common characteristics of a group, such as age, marital status, gender, and income level
4. Ways to make customers aware of products and encourage them to buy
5. The creation and maintenance of satisfying exchange relationships
6. Some type of performance that people are willing to spend their money and spare time watching
7. What a business offers customers to satisfy needs
8. The number of viewers a program attracts
9. Describes how a business blends the four marketing elements of product, distribution, price, and promotion
10. Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
11. Using sports to market products
12. Influencing how people choose to spend their time and money on entertainment
13. The amount that customers pay for products
a. demographics
b. discretionary income
c. distribution
d. entertainment
e. entertainment marketing
f. gross impression
g. marketing
h. marketing mix
i. price j product
k. promotion
L. ratings
m. sports marketing

Answers

GPT-4o mini
Here's the matched terms with their definitions:

1. Involves the locations and methods used to make products available to customers - **c. distribution**
2. The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer - **f. gross impression**
3. Common characteristics of a group, such as age, marital status, gender, and income level - **a. demographics**
4. Ways to make customers aware of products and encourage them to buy - **k. promotion**
5. The creation and maintenance of satisfying exchange relationships - **g. marketing**
6. Some type of performance that people are willing to spend their money and spare time watching - **d. entertainment**
7. What a business offers customers to satisfy needs - **j. product**
8. The number of viewers a program attracts - **L. ratings**
9. Describes how a business blends the four marketing elements of product, distribution, price, and promotion - **h. marketing mix**
10. Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses - **b. discretionary income**
11. Using sports to market products - **m. sports marketing**
12. Influencing how people choose to spend their time and money on entertainment - **e. entertainment marketing**
13. The amount that customers pay for products - **i. price**