Question
0:04
STRIKE WELCOME BACK TO "THE
0:10
EXCHANGE".
0:10
TIKTOK WILL BE BANNED ON
0:10
JANUARY 19th UNLESS THE SUPREME
0:11
COURT INTERVENES.
0:20
WHAT ARE THE PLATFORM
0:20
INFLUENCERS WHO CAN DRAW SEVEN-
0:21
FIGURE SALARIES GOING TO DO?
0:22
ONE AGENCY STARTED UPLOADING
0:22
CREATOR CONTENTS TRAVEL SITES
0:23
MONTHS AGO.
0:23
JOINING ME, REPRESENTS 200
0:27
MEDIA STARS.
0:28
I GENUINELY DID NOT THINK WE
0:30
COME TO THIS WHERE BASED ON
0:31
WHAT WE HAD FRIDAY LOOKS LIKE
0:32
THIS THING IS GOING DARK.
0:34
>> IT HAS BEEN SUCH A LONG
0:38
CONVERSATION OVER SO MANY YEARS
0:43
THAT I THINK PEOPLE HAVE BECOME
0:44
NUMB TO THE ACTUAL THREAT THAT
0:44
TIKTOK MIGHT GO DARK.
0:45
YOU LIKE MANY CLIENTS, THINGS
0:49
HAVE STARTED TO FEEL MORE
0:50
TANGIBLE AND REAL.
0:52
WE HAVE BEEN ADVISING CLIENTS
0:54
TO PREPARE FOR THIS AHEAD OF
0:55
TIME.
0:57
THEY ARE STARTING TO SEE THAT
0:58
IT MIGHT HAPPEN.
1:05
>> JUST GIVE US A SENSE.
1:06
PEOPLE WERE ABLE TO QUICKLY AND
1:07
YOU HAVE TO BE CONSISTENT.
1:07
THE POSTING IS EXHAUSTING AND
1:08
EVERY TIME I TRY I AM REMINDED
1:08
BUT YOU CAN MAKE CONSIDERABLE
1:14
MONEY IF YOU REALLY GET A
1:15
FOLLOWING ON THE PLATFORM.
1:15
HOW LUCRATIVE IS IT AND NOT ANY
1:16
OF THE OTHER PLATFORMS CLOSE?
1:22
>> BEING A DIGITAL CREATOR IS A
1:23
SERIOUS BUSINESS AND MANY
1:23
PEOPLE AREN'T SIGNIFICANT
1:24
LEVELS OF INCOME AND I THINK IF
1:28
YOU REALLY WERE TO ANALYZE THE
1:29
CURRENT ENTERTAINMENT
1:30
LANDSCAPE, DIGITAL CREATORS
1:30
REALLY MATCHUP TO ADD MUSICIANS
1:31
AND ACTORS AND ATHLETES INTO
1:34
ONE BUCKET.
1:37
TIKTOK REALLY PUT IN A NEW
1:38
ARENA FOR MANY PEOPLE TO ENTER
1:45
A GET A FOLLOWING AND THE OTHER
1:45
PLATFORMS PROVIDE SIGNIFICANT
1:46
AUDIENCES TO EARN AN INCOME.
1:47
>> LET'S TAKE INSTAGRAM, IT'S
1:48
ALGORITHM HAS GOTTEN BETTER AND
1:49
I THINK A LOT OF US USERS WOULD
1:50
SAY IT IS NOWHERE CLOSE AND
1:52
MAYBE THEY WILL KEEP WORKING ON
1:53
IT BUT NOW I AM AFRAID THEY'LL
1:57
HAVE TO.
1:57
IF THE BIGGEST RIVAL GOES WAY
1:58
WHAT IS THE INCENTIVE?
2:12
WHAT IS THE BEST PLATFORM FOR
2:12
CREATORS OTHER THAN TIKTOK
2:13
RIGHT NOW?
2:13
>> IT DEPENDS ON THE TYPE OF
2:14
CREATOR YOU ARE.
2:14
MOST CREATORS WHO CAME UP ON
2:15
TIKTOK ARE SHORT FILM CREATORS
2:16
AND THERE ARE SOME NEW NAMES
2:16
THAT CAME UP THROUGH THE LIVE
2:17
STREAM EXPERIENCE.
2:23
THE SHORT FILMS WILL GO TO
2:23
YOUTUBE SHORTS AND GO TO
2:24
INSTAGRAM REELS AND TO
2:24
SNAPCHAT.
2:25
BUT I SEE THOSE THREE PLATFORMS
2:25
BEING THE MAIN PLAYERS IN THE
2:26
NEXT ERA.
2:26
>> WHAT IN TERMS OF HOW THIS
2:27
COULD WORK, TO TALK IS A GLOBAL
2:30
APP AND IT WILL EXIST.
2:30
IT IS ONLY IN THE U.S. AND IT
2:31
WILL FRAGMENT THE AUDIENCES AND
2:32
WHAT DOES THAT MEAN FOR THE
2:36
PEOPLE WHO HAVE BUILT THESE
2:37
BUSINESSES?
2:40
>> IT IS INTERESTING.
2:40
FOR CERTAIN CREATORS, IT WILL
2:44
BE AN EXIT ESSENTIAL THREAT AND
2:45
IT MAY BE THE END OF THEIR
2:46
CAREERS.
2:46
BROTHER CREATORS, THOSE WITH
2:52
LARGE INTERNATIONAL AUDIENCES
2:52
MIGHT MOVE BROUGHT.
2:53
FOR MANY IT IS A HICCUP IN THE
2:54
LONG PATHWAY TOWARD THEIR FULL
3:01
OR ENTERTAINMENT CAREER.
3:01
IT IS CASE-BY-CASE BUT IT WILL
3:02
BE THE BIGGEST TASK WE HAVE
3:03
SEEN IN LAST FIVE YEARS AROUND
3:03
DIGITAL CREATORS ABILITY TO
3:04
LAST.
3:04
>> YOU HAVE BEEN PUTTING CONTENT
3:06
ON OTHER PLATFORMS.
3:06
I SHOULD MENTION, OUR FRIENDS
3:09
IN COMMON, ONE OF YOUR CLIENTS,
3:13
FLORIDA MAMA 3 AND TIKTOK.
3:20
THEY WERE NEIGHBORS OF YEARS
3:20
AGO AND NOW THEY ARE STARS.
3:21
A GOOD EXAMPLE OF MIGRATING
3:22
CONTENT AND THERE THEY ARE.
3:26
THEY HAVE A HUGE FOLLOWING ON
3:27
TIKTOK AND THEY ARE STARTING TO
3:28
GET THAT ON INSTAGRAM.
3:29
AS YOU HAVE MORE PEOPLE TRIAL
3:31
PLATFORMS HAVE YOU FOUND THAT
3:35
THEY ARE GOING TO BE ABLE TO
3:35
TRANSFER THE SERVER TO OTHER
3:36
PLATFORMS?>> I WOULD SAY NOT
3:46
ONLY HAVE THEY BECOME A HUGE
3:47
BUSINESS THEMSELVES BUT THERE
3:48
IS AN ECOSYSTEM BUILT AROUND
3:48
THEM.
3:48
BRANSTETTER LAUNCHING AT COSTCO
3:49
GO TO THE CHANNEL TO FIGURE OUT
3:50
HOW TO PROMOTE AND SELL FOOD
3:51
OFF THE SHELVES.
3:52
MAYBE 10 OR 15 YEARS AGO
3:52
COMPANIES WOULD TAKE ABOUT
3:57
PUTTING IN A COUPONING PROGRAM.
3:58
NOW THEY THINK ABOUT FINDING
3:59
WHICH SOCIAL MEDIA STARS CAN
3:59
RAISE ATTENTION TO THE PRODUCTS
4:00
AND STORES.
4:07
YOU ARE RIGHT.
4:07
ARE FOCUSING ON HOW DID THEY
4:08
TAKE EXISTING CONTENT, MOVE IT
4:08
TO INSTAGRAM AND HOW DO THEY
4:09
FINE-TUNE THEIR SKILLS TO
4:10
UNDERSTAND
After watching the video below, answer the following questions:
1). Should TikTok be banned? Explain your reasoning.
2). If it is banned, how will this impact digital creators?
3). Who will benefit from a TikTok ban?
4). What other platforms will digital creators go to?
STRIKE WELCOME BACK TO "THE
0:10
EXCHANGE".
0:10
TIKTOK WILL BE BANNED ON
0:10
JANUARY 19th UNLESS THE SUPREME
0:11
COURT INTERVENES.
0:20
WHAT ARE THE PLATFORM
0:20
INFLUENCERS WHO CAN DRAW SEVEN-
0:21
FIGURE SALARIES GOING TO DO?
0:22
ONE AGENCY STARTED UPLOADING
0:22
CREATOR CONTENTS TRAVEL SITES
0:23
MONTHS AGO.
0:23
JOINING ME, REPRESENTS 200
0:27
MEDIA STARS.
0:28
I GENUINELY DID NOT THINK WE
0:30
COME TO THIS WHERE BASED ON
0:31
WHAT WE HAD FRIDAY LOOKS LIKE
0:32
THIS THING IS GOING DARK.
0:34
>> IT HAS BEEN SUCH A LONG
0:38
CONVERSATION OVER SO MANY YEARS
0:43
THAT I THINK PEOPLE HAVE BECOME
0:44
NUMB TO THE ACTUAL THREAT THAT
0:44
TIKTOK MIGHT GO DARK.
0:45
YOU LIKE MANY CLIENTS, THINGS
0:49
HAVE STARTED TO FEEL MORE
0:50
TANGIBLE AND REAL.
0:52
WE HAVE BEEN ADVISING CLIENTS
0:54
TO PREPARE FOR THIS AHEAD OF
0:55
TIME.
0:57
THEY ARE STARTING TO SEE THAT
0:58
IT MIGHT HAPPEN.
1:05
>> JUST GIVE US A SENSE.
1:06
PEOPLE WERE ABLE TO QUICKLY AND
1:07
YOU HAVE TO BE CONSISTENT.
1:07
THE POSTING IS EXHAUSTING AND
1:08
EVERY TIME I TRY I AM REMINDED
1:08
BUT YOU CAN MAKE CONSIDERABLE
1:14
MONEY IF YOU REALLY GET A
1:15
FOLLOWING ON THE PLATFORM.
1:15
HOW LUCRATIVE IS IT AND NOT ANY
1:16
OF THE OTHER PLATFORMS CLOSE?
1:22
>> BEING A DIGITAL CREATOR IS A
1:23
SERIOUS BUSINESS AND MANY
1:23
PEOPLE AREN'T SIGNIFICANT
1:24
LEVELS OF INCOME AND I THINK IF
1:28
YOU REALLY WERE TO ANALYZE THE
1:29
CURRENT ENTERTAINMENT
1:30
LANDSCAPE, DIGITAL CREATORS
1:30
REALLY MATCHUP TO ADD MUSICIANS
1:31
AND ACTORS AND ATHLETES INTO
1:34
ONE BUCKET.
1:37
TIKTOK REALLY PUT IN A NEW
1:38
ARENA FOR MANY PEOPLE TO ENTER
1:45
A GET A FOLLOWING AND THE OTHER
1:45
PLATFORMS PROVIDE SIGNIFICANT
1:46
AUDIENCES TO EARN AN INCOME.
1:47
>> LET'S TAKE INSTAGRAM, IT'S
1:48
ALGORITHM HAS GOTTEN BETTER AND
1:49
I THINK A LOT OF US USERS WOULD
1:50
SAY IT IS NOWHERE CLOSE AND
1:52
MAYBE THEY WILL KEEP WORKING ON
1:53
IT BUT NOW I AM AFRAID THEY'LL
1:57
HAVE TO.
1:57
IF THE BIGGEST RIVAL GOES WAY
1:58
WHAT IS THE INCENTIVE?
2:12
WHAT IS THE BEST PLATFORM FOR
2:12
CREATORS OTHER THAN TIKTOK
2:13
RIGHT NOW?
2:13
>> IT DEPENDS ON THE TYPE OF
2:14
CREATOR YOU ARE.
2:14
MOST CREATORS WHO CAME UP ON
2:15
TIKTOK ARE SHORT FILM CREATORS
2:16
AND THERE ARE SOME NEW NAMES
2:16
THAT CAME UP THROUGH THE LIVE
2:17
STREAM EXPERIENCE.
2:23
THE SHORT FILMS WILL GO TO
2:23
YOUTUBE SHORTS AND GO TO
2:24
INSTAGRAM REELS AND TO
2:24
SNAPCHAT.
2:25
BUT I SEE THOSE THREE PLATFORMS
2:25
BEING THE MAIN PLAYERS IN THE
2:26
NEXT ERA.
2:26
>> WHAT IN TERMS OF HOW THIS
2:27
COULD WORK, TO TALK IS A GLOBAL
2:30
APP AND IT WILL EXIST.
2:30
IT IS ONLY IN THE U.S. AND IT
2:31
WILL FRAGMENT THE AUDIENCES AND
2:32
WHAT DOES THAT MEAN FOR THE
2:36
PEOPLE WHO HAVE BUILT THESE
2:37
BUSINESSES?
2:40
>> IT IS INTERESTING.
2:40
FOR CERTAIN CREATORS, IT WILL
2:44
BE AN EXIT ESSENTIAL THREAT AND
2:45
IT MAY BE THE END OF THEIR
2:46
CAREERS.
2:46
BROTHER CREATORS, THOSE WITH
2:52
LARGE INTERNATIONAL AUDIENCES
2:52
MIGHT MOVE BROUGHT.
2:53
FOR MANY IT IS A HICCUP IN THE
2:54
LONG PATHWAY TOWARD THEIR FULL
3:01
OR ENTERTAINMENT CAREER.
3:01
IT IS CASE-BY-CASE BUT IT WILL
3:02
BE THE BIGGEST TASK WE HAVE
3:03
SEEN IN LAST FIVE YEARS AROUND
3:03
DIGITAL CREATORS ABILITY TO
3:04
LAST.
3:04
>> YOU HAVE BEEN PUTTING CONTENT
3:06
ON OTHER PLATFORMS.
3:06
I SHOULD MENTION, OUR FRIENDS
3:09
IN COMMON, ONE OF YOUR CLIENTS,
3:13
FLORIDA MAMA 3 AND TIKTOK.
3:20
THEY WERE NEIGHBORS OF YEARS
3:20
AGO AND NOW THEY ARE STARS.
3:21
A GOOD EXAMPLE OF MIGRATING
3:22
CONTENT AND THERE THEY ARE.
3:26
THEY HAVE A HUGE FOLLOWING ON
3:27
TIKTOK AND THEY ARE STARTING TO
3:28
GET THAT ON INSTAGRAM.
3:29
AS YOU HAVE MORE PEOPLE TRIAL
3:31
PLATFORMS HAVE YOU FOUND THAT
3:35
THEY ARE GOING TO BE ABLE TO
3:35
TRANSFER THE SERVER TO OTHER
3:36
PLATFORMS?>> I WOULD SAY NOT
3:46
ONLY HAVE THEY BECOME A HUGE
3:47
BUSINESS THEMSELVES BUT THERE
3:48
IS AN ECOSYSTEM BUILT AROUND
3:48
THEM.
3:48
BRANSTETTER LAUNCHING AT COSTCO
3:49
GO TO THE CHANNEL TO FIGURE OUT
3:50
HOW TO PROMOTE AND SELL FOOD
3:51
OFF THE SHELVES.
3:52
MAYBE 10 OR 15 YEARS AGO
3:52
COMPANIES WOULD TAKE ABOUT
3:57
PUTTING IN A COUPONING PROGRAM.
3:58
NOW THEY THINK ABOUT FINDING
3:59
WHICH SOCIAL MEDIA STARS CAN
3:59
RAISE ATTENTION TO THE PRODUCTS
4:00
AND STORES.
4:07
YOU ARE RIGHT.
4:07
ARE FOCUSING ON HOW DID THEY
4:08
TAKE EXISTING CONTENT, MOVE IT
4:08
TO INSTAGRAM AND HOW DO THEY
4:09
FINE-TUNE THEIR SKILLS TO
4:10
UNDERSTAND
After watching the video below, answer the following questions:
1). Should TikTok be banned? Explain your reasoning.
2). If it is banned, how will this impact digital creators?
3). Who will benefit from a TikTok ban?
4). What other platforms will digital creators go to?
Answers
GPT-4o mini
1) **Should TikTok be banned? Explain your reasoning.**
The question of whether TikTok should be banned is complex and often hinges on concerns regarding data security, privacy, and the influence of foreign entities. Advocates for a ban argue that TikTok, owned by the Chinese company ByteDance, poses national security risks due to its potential access to user data. On the other hand, opponents of the ban argue that it infringes on personal freedoms and could stifle creativity and expression. A balanced approach might lean towards implementing stronger regulations rather than an outright ban, allowing for increased security measures without eliminating the platform entirely.
2) **If it is banned, how will this impact digital creators?**
The ban on TikTok would significantly impact digital creators, particularly those who have built substantial followings on the platform. Many creators derive their income and brand partnerships from their presence on TikTok, and a sudden ban could lead to loss of revenue and a disruption in their careers. While some creators may successfully migrate their content to other platforms, it is likely that those who built their brand primarily on TikTok may struggle to replicate their success elsewhere.
3) **Who will benefit from a TikTok ban?**
If TikTok were to be banned, it could benefit competing social media platforms, such as Instagram and YouTube, as users and creators alike may migrate to them. This could lead to increased engagement and ad revenue for those platforms. Additionally, traditional media companies may benefit as they attract audiences looking for alternative sources of entertainment and news.
4) **What other platforms will digital creators go to?**
Digital creators could transition to several other platforms if TikTok is banned. Key candidates include YouTube Shorts, Instagram Reels, and Snapchat, as these platforms have been enhancing their features to attract short-form video creators. Creators may also explore newer platforms or niche websites that cater specifically to their audiences or content types, further diversifying their presence across the digital landscape.
The question of whether TikTok should be banned is complex and often hinges on concerns regarding data security, privacy, and the influence of foreign entities. Advocates for a ban argue that TikTok, owned by the Chinese company ByteDance, poses national security risks due to its potential access to user data. On the other hand, opponents of the ban argue that it infringes on personal freedoms and could stifle creativity and expression. A balanced approach might lean towards implementing stronger regulations rather than an outright ban, allowing for increased security measures without eliminating the platform entirely.
2) **If it is banned, how will this impact digital creators?**
The ban on TikTok would significantly impact digital creators, particularly those who have built substantial followings on the platform. Many creators derive their income and brand partnerships from their presence on TikTok, and a sudden ban could lead to loss of revenue and a disruption in their careers. While some creators may successfully migrate their content to other platforms, it is likely that those who built their brand primarily on TikTok may struggle to replicate their success elsewhere.
3) **Who will benefit from a TikTok ban?**
If TikTok were to be banned, it could benefit competing social media platforms, such as Instagram and YouTube, as users and creators alike may migrate to them. This could lead to increased engagement and ad revenue for those platforms. Additionally, traditional media companies may benefit as they attract audiences looking for alternative sources of entertainment and news.
4) **What other platforms will digital creators go to?**
Digital creators could transition to several other platforms if TikTok is banned. Key candidates include YouTube Shorts, Instagram Reels, and Snapchat, as these platforms have been enhancing their features to attract short-form video creators. Creators may also explore newer platforms or niche websites that cater specifically to their audiences or content types, further diversifying their presence across the digital landscape.