Authors use rhetoric in informational texts primarily to convince a reader that their perspective is reasonable. While appealing to a reader's emotions and sense of logic can also be important, the overarching goal is often to persuade the reader to accept a particular viewpoint or interpretation of the information presented. Rhetorical techniques help to enhance the clarity, effectiveness, and impact of the author's argument.
Why do authors use rhetoric when writing informational texts?
to appeal to a reader's emotions
to appeal to a reader's sense of logic
to convince a reader that their perspective is reasonable
to complicate their subject matter
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