Question

How does hype advertising affect consumers’ emotions?

(1 point)
Responses

It makes consumers think that being funny will help them get attention.

It makes consumers think that being funny will help them get attention.

It makes consumers believe a product can lead to romance and the person of their dreams.

It makes consumers believe a product can lead to romance and the person of their dreams.

It makes consumers believe they should use a product because someone famous uses it.

It makes consumers believe they should use a product because someone famous uses it.

It makes consumers think that a product is so fantastic that it will make their lives better.

1 answer

Hype advertising can significantly impact consumers' emotions by creating intense feelings of excitement and desire. Specifically, it makes consumers think that a product is so fantastic that it will make their lives better. This emotional response often drives consumer behavior, leading them to purchase products in hopes of achieving the heightened expectations set by the advertisement.

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