Question

Manuel is searching for a new surf board. After he spends time on Epic Surf Boards website, he then visits a restaurant website to order dinner. Epic Surf Boards advertisement also shows up on the restaurant site. What digital marketing strategy is being used?
Responses

Retargeting
Retargeting

Consumer psychology
Consumer psychology

Cart abandonment
Cart abandonment

Re-entry

Answer 1

The digital marketing strategy being used in this scenario is **Retargeting**. Retargeting involves displaying ads to users based on their previous internet activity, such as visiting a specific website (in this case, Epic Surf Boards) and then seeing ads for that brand on other sites (like the restaurant website).