Question

A local floral business owner is considering creating a mobile app. Identify the benefits a mobile app would provide for her business. (Choose 2)
Responses

Cost of building app
Cost of building app

Online gaming
Online gaming

Customer loyalty
Customer loyalty

Customer security
Customer security

Push notification

Answer 1

The two benefits a mobile app would provide for her floral business are:

1. **Customer loyalty** - A mobile app can enhance customer loyalty by providing a convenient way for customers to order flowers, access special promotions, and receive personalized service. Regular interaction through the app can foster a stronger connection with the brand.

2. **Push notifications** - The app can utilize push notifications to keep customers informed about new products, upcoming sales, and special events. This direct communication channel can drive engagement and encourage repeat purchases.

These benefits focus on enhancing customer engagement and retention, which are crucial for a local business.