Which correctly describes a Content Audit?

Responses

Determining which companies receive the most page views per minute
Determining which companies receive the most page views per minute

Evaluation of what videos are most popular on the internet
Evaluation of what videos are most popular on the internet

Hiring a third party to write a company’s content
Hiring a third party to write a company’s content

Examination and evaluation of a current content that a brand publishes

1 answer

The correct description of a Content Audit is:

Examination and evaluation of a current content that a brand publishes.

A content audit involves assessing the effectiveness and quality of a brand's existing content, often to identify gaps, opportunities for improvement, and areas where the content strategy can be optimized.