Question

How does social media use market research? (Choose 3)
Responses

Customer interaction
Customer interaction

Social monitoring
Social monitoring

Hiring employees
Hiring employees

Buyer persona insights
Buyer persona insights

Product development
Product development

Employee identification

Answer 1

Social media uses market research in the following ways:

1. **Customer Interaction**: Social media platforms allow companies to engage directly with their customers, gather feedback, and understand their needs and preferences through comments, messages, and posts.

2. **Social Monitoring**: This involves tracking social media conversations and trends related to a brand, industry, or product to glean insights on customer sentiment, competitor activity, and emerging trends.

3. **Buyer Persona Insights**: By analyzing the demographics, interests, and behaviors of followers and engagement metrics, companies can develop detailed buyer personas that help tailor their marketing strategies.

These methods help businesses adapt and strategize effectively based on real-time data and customer feedback.