The feature of global culture represented in this scenario is:
Stimulus diffusion is seen in the feature that is ultimately successful and spreads quickly due to the speed of contemporary communication.
In this context, the second technology company adopts a feature from the first social media company, which indicates that the essence or underlying idea of that feature (despite its initial unpopularity) resonates with the new market. The quick adoption and success in the emerging market reflect how certain ideas—modified or adapted from their original form—can thrive rapidly in different cultural contexts thanks to modern communication.