The equation \( y = 0.25x \) shows that \( y \) is directly proportional to \( x \). In a proportional relationship of the form \( y = kx \), the constant of proportionality \( k \) is the coefficient of \( x \).
In this case, the constant of proportionality is:
\[ k = 0.25 \]
So, \( k = 0.25 \).