Question

Ethos def

Answer 1

"Ethos" is a term derived from ancient Greek that refers to the character, credibility, or ethical appeal of a speaker or writer. In rhetoric, ethos is one of the three modes of persuasion, along with pathos (emotional appeal) and logos (logical appeal). When a speaker or writer demonstrates their trustworthiness, expertise, or moral integrity, they are appealing to ethos. This can involve showcasing qualifications, personal experiences, or shared values to gain the audience's respect and confidence. In essence, ethos is about establishing authority and building a connection with the audience based on character and credibility.