Assess how geographic information system (GIS) analysis could be used to increase the number of customers that shop at a store. (1 point)

Responses

capture images of the terrain around the store to identify physical barriers to access
capture images of the terrain around the store to identify physical barriers to access

track an individual customer’s route to and from the store to determine traffic flow problems
track an individual customer’s route to and from the store to determine traffic flow problems

Geographic information system (GIS) cannot be used for this type of analysis.
Geographic information system (GIS) cannot be used for this type of analysis.

identify the addresses of all the residences within five miles of the store so coupons can be sent to them

1 answer

The most relevant use of GIS analysis to increase the number of customers that shop at a store would be to "identify the addresses of all the residences within five miles of the store so coupons can be sent to them." This approach allows the store to target its marketing efforts effectively, reaching potential customers who are likely within a convenient distance to visit the store. By sending out promotions or coupons specifically to these residences, the store can increase foot traffic and potentially convert those individuals into regular customers.