Question

For a business owner who has a loyal following, solid revenue, and a simple operation but does not want to be bothered by running new individual operations, what would be an appropriate growth strategy?

(1 point)
Responses

market penetration

market penetration

franchising

franchising

diversification

diversification

market expansion

Answer 1

For a business owner who has a loyal following, solid revenue, and a simple operation but does not want to be bothered by running new individual operations, the most appropriate growth strategy would be **franchising**. This allows the business to expand by allowing other operators to run their own locations under the business's brand, reducing the owner's direct involvement while still growing the brand and revenue.