An organization invites a marketing research supplier to submit a proposal for a study. The organization hopes to gain information about how the study would best be performed. Since the supplier is huge, very profitable, and will likely use lower level staff to do the proposal, it is not an ethical issue.
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False
False
True
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Based on the scenario presented, the correct response would be:
False
The ethical issue does not depend solely on the size or profitability of the supplier. Even if the supplier is large and profitable, it is important to ensure that the proposal process is handled ethically, including the treatment of staff involved in the proposal and the integrity of the research process.
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