In recent years, tobacco companies have often faced criticism for their advertising practices and the impact on youth. While they may have implemented some programs in response to public health concerns, the most significant efforts related to improving youth health generally include helping pay for anti-smoking education. This has been part of broader initiatives to combat the negative health effects of smoking, particularly among young people.
However, it's important to note that many tobacco companies have also been criticized for continuing to market their products in ways that appeal to younger audiences, and there are ongoing debates about the effectiveness and sincerity of their initiatives.