Question

If there is high product differentiation in a market, what would be a poor market penetration strategy to follow?

(1 point)
Responses

licensing brands

licensing brands

diversification

diversification

cutting prices

cutting prices

product improvements

Answer 1

In a market with high product differentiation, a poor market penetration strategy would be **cutting prices**. This approach typically undermines the perceived value of differentiated products, which often rely on unique features, quality, or brand reputation rather than competing on price.