In a market with high product differentiation, a poor market penetration strategy would be cutting prices. This approach typically undermines the perceived value of differentiated products, which often rely on unique features, quality, or brand reputation rather than competing on price.
If there is high product differentiation in a market, what would be a poor market penetration strategy to follow?
(1 point)
Responses
licensing brands
licensing brands
diversification
diversification
cutting prices
cutting prices
product improvements
1 answer
1 answer