In this scenario, Russell could effectively pursue product expansion as his best growth strategy. Since he has discovered that his organic drain de-clogging solution can also serve as a fertilizer for vegetable gardens, he can expand his product offerings to cater to both plumbers who want to use it for their plumbing work and gardeners looking for eco-friendly fertilizers. This allows him to leverage his existing product in a new market while also tapping into the customer base that combines both plumbing and gardening interests.
Russell has recently discovered that his patented organic drain de-clogging solution also works well as a fertilizer for vegetable gardens. Russell has also found that several plumbers want to buy his product, but only those who also grow their own tomato patches. In this scenario, what is Russell’s best growth strategy for his business?
(1 point)
Responses
market penetration
market penetration
product expansion
product expansion
market expansion
market expansion
unrelated diversification
1 answer
1 answer