Question

A marketing research firm has surveyed 500 people in a target demographic. They tell the client that they could survey another 250 to confirm their results. This is probably a case of _____.

Responses

underpaying data collectors
underpaying data collectors

hiring professional respondents
hiring professional respondents

selling unnecessary research
selling unnecessary research

violating client confidentiality

Answer 1

This is probably a case of **selling unnecessary research**. The marketing research firm may be suggesting further surveys even though the initial sample size of 500 might already be sufficient to draw valid conclusions, thereby indicating that they are proposing additional research that may not be needed.