Advertisers can use the following shared psychological traits to influence buying decisions:
-
Natural curiosity - Advertisements often pique consumers' curiosity to draw them in and encourage them to learn more about a product or service.
-
Empathy toward others - Advertisements that evoke empathy can create emotional connections, making consumers more likely to resonate with the message and consider purchasing the product.
-
The need for belonging - Advertisers frequently tap into the human desire for social connection and belonging, suggesting that their products will help consumers fit in or be accepted by a group.
The desire to be remembered is not typically a shared psychological trait that advertisers actively leverage. Instead, they focus more on traits that drive engagement and emotional connection.
Therefore, the correct answers are:
- Natural curiosity
- Empathy toward others
- The need for belonging
1 answer