Here are the answers to your questions based on best practices and knowledge regarding Meta advertising, experimental design, and marketing strategies:
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The core of your Brand Survey Test is:
- Creating your poll questions
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True or false? Meta suggests that in order to run a successful test, you should at least spend about $30,000 on advertising in the campaigns you are testing.
- False
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Which of the following are elements of an experimental design?
- Treatment Group
- Control Group
- Treatment Variable (this can be interpreted as the variable that is manipulated or changed in the experiment)
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Why is it important to randomly assign people to the control or the treatment group in an experiment?
- It helps to minimize the effect of external variables outside of your control on the results
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The one aspect of an experiment you change between the treatment group and the control group is called the:
- Treatment
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Which Meta tool would be most helpful for tracking results or actions people took in-store, over-the-phone, as part of Ads Manager reports?
- Offline Conversions
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A campaign's incremental impact is…
- Any difference between the groups is likely to have been caused by the ad or campaign.
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What kind of test do you want to run to measure the effect of your advertising on conversions for your Facebook ad campaign?
- Holdout Test
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Based on the information from your Holdout Test, which of the following is correct?
- Your Facebook ads caused 2,155 additional conversions to occur that wouldn’t have happened otherwise
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True or false? If the confidence level for your test isn’t very high, stop running your test for a bit longer and decrease your advertising budget to see a bigger effect.
- False
Make sure to verify the answers with your specific context or any specific guidelines provided by Meta for the most accurate understanding.
6 answers