Question
Question 1
Which ad campaign objective group (and customer journey stage) includes objectives that get people to consider, seek information about, and engage with your product or service?
Awareness
Consideration
Conversion
Traffic
Status: [object Object]
1 point
2.
Question 2
A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?
Lead Generation
Sales
Awareness
Engagement
Status: [object Object]
1 point
3.
Question 3
Which type of budget in Ads Manager lets you control how much money you spend on each ad set?
Ad Set budget
Campaign budget
Advantage campaign budget
Lifetime budget
Status: [object Object]
1 point
4.
Question 4
Let’s say you sell bike chains, which each cost $200. You have a revenue goal of $10,000. You know that one out of every 100 customers who visits your page buys one bike chain. How many people exactly need to visit your page for you to meet your projected revenue goal?
10,000
2,000
5,000
Status: [object Object]
1 point
5.
Question 5
Which bid strategy tells Meta to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by the end of the campaign?
Bid Cap
Highest Value
Highest Volume
Cost per Result Goal
Status: [object Object]
1 point
6.
Question 6
Which bid strategy is best for maximizing the number of outcomes for your budget, while keeping the average cost per outcome below a certain amount?
Bid Cap
Cost per Result Goal
Target Cost
Highest Volume
Status: [object Object]
1 point
7.
Question 7
If you’re doing a split-test, which variable should you change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options. ?
Creative
Placement
Audience
Delivery Optimization
Status: [object Object]
1 point
8.
Question 8
Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?
Placement
Audience
Delivery Optimization
Creative
Status: [object Object]
1 point
Which ad campaign objective group (and customer journey stage) includes objectives that get people to consider, seek information about, and engage with your product or service?
Awareness
Consideration
Conversion
Traffic
Status: [object Object]
1 point
2.
Question 2
A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?
Lead Generation
Sales
Awareness
Engagement
Status: [object Object]
1 point
3.
Question 3
Which type of budget in Ads Manager lets you control how much money you spend on each ad set?
Ad Set budget
Campaign budget
Advantage campaign budget
Lifetime budget
Status: [object Object]
1 point
4.
Question 4
Let’s say you sell bike chains, which each cost $200. You have a revenue goal of $10,000. You know that one out of every 100 customers who visits your page buys one bike chain. How many people exactly need to visit your page for you to meet your projected revenue goal?
10,000
2,000
5,000
Status: [object Object]
1 point
5.
Question 5
Which bid strategy tells Meta to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by the end of the campaign?
Bid Cap
Highest Value
Highest Volume
Cost per Result Goal
Status: [object Object]
1 point
6.
Question 6
Which bid strategy is best for maximizing the number of outcomes for your budget, while keeping the average cost per outcome below a certain amount?
Bid Cap
Cost per Result Goal
Target Cost
Highest Volume
Status: [object Object]
1 point
7.
Question 7
If you’re doing a split-test, which variable should you change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options. ?
Creative
Placement
Audience
Delivery Optimization
Status: [object Object]
1 point
8.
Question 8
Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?
Placement
Audience
Delivery Optimization
Creative
Status: [object Object]
1 point
Answers
Answer
the second is incorrect, and number 6,
Answer
Question 1
Which Meta ad campaign objective group (and customer journey stage) includes objectives to create initial awareness of your brand?
Awareness
Consideration
Conversion
Traffic
Status: [object Object]
1 point
2.
Question 2
A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses to send it to. Which objective should the nonprofit apply?
Awareness
Traffic
Engagement
Leads
Status: [object Object]
1 point
3.
Question 3
What type of budget tells Facebook how much you’re willing to spend over the entire runtime of your campaign?
Ad Set budget
Advantage campaign budget
Lifetime budget
Campaign budget
Status: [object Object]
1 point
4.
Question 4
Let’s say you have an expected revenue of $100,000. With the Rule of Thirds in mind, what should your upper limit for advertising spending be in dollars?
30,000
33,333
50,000
Status: [object Object]
1 point
5.
Question 5
Which bid strategy tells Meta to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by the end of the campaign?
Cost per Result Goal
Bid Cap
Highest Value
Highest Volume
Status: [object Object]
1 point
6.
Question 6
Which bid strategy is best for making sure you don’t sell any single item ever at a loss?
Target Cost
Cost per Result Goal
Highest Volume
Bid Cap
Status: [object Object]
1 point
7.
Question 7
If you’re doing a split-test, which variable should you change if you want to see whether one image-text combination gets more leads than another?
Creative
Placement
Audience
Delivery Optimization
Status: [object Object]
1 point
8.
Question 8
Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?
Placement
Audience
Delivery Optimization
Creative
Status: [object Object]
1 point
Which Meta ad campaign objective group (and customer journey stage) includes objectives to create initial awareness of your brand?
Awareness
Consideration
Conversion
Traffic
Status: [object Object]
1 point
2.
Question 2
A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses to send it to. Which objective should the nonprofit apply?
Awareness
Traffic
Engagement
Leads
Status: [object Object]
1 point
3.
Question 3
What type of budget tells Facebook how much you’re willing to spend over the entire runtime of your campaign?
Ad Set budget
Advantage campaign budget
Lifetime budget
Campaign budget
Status: [object Object]
1 point
4.
Question 4
Let’s say you have an expected revenue of $100,000. With the Rule of Thirds in mind, what should your upper limit for advertising spending be in dollars?
30,000
33,333
50,000
Status: [object Object]
1 point
5.
Question 5
Which bid strategy tells Meta to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by the end of the campaign?
Cost per Result Goal
Bid Cap
Highest Value
Highest Volume
Status: [object Object]
1 point
6.
Question 6
Which bid strategy is best for making sure you don’t sell any single item ever at a loss?
Target Cost
Cost per Result Goal
Highest Volume
Bid Cap
Status: [object Object]
1 point
7.
Question 7
If you’re doing a split-test, which variable should you change if you want to see whether one image-text combination gets more leads than another?
Creative
Placement
Audience
Delivery Optimization
Status: [object Object]
1 point
8.
Question 8
Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?
Placement
Audience
Delivery Optimization
Creative
Status: [object Object]
1 point
Answered by
GPT-4o mini
Here are the answers to your questions:
1. **Question 1**: The ad campaign objective group that includes objectives that get people to consider, seek information about, and engage with your product or service is:
- **Consideration**
2. **Question 2**: The objective the retailer should apply to optimize towards generating more physical store visits for claiming exclusive offers is:
- **Sales**
3. **Question 3**: In Ads Manager, the type of budget that lets you control how much money you spend on each ad set is:
- **Ad Set budget**
4. **Question 4**: To meet a projected revenue goal of $10,000 selling bike chains priced at $200 with a conversion rate of 1%, the number of people that need to visit your page is:
- **5,000**
5. **Question 5**: The bid strategy that tells Meta to bid for the lowest possible cost per desired action while also spending the entire budget by the end of the campaign is:
- **Highest Volume**
6. **Question 6**: The bid strategy best for maximizing the number of outcomes for your budget while keeping the average cost per outcome below a certain amount is:
- **Target Cost**
7. **Question 7**: In a split-test, the variable you should change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options is:
- **Delivery Optimization**
8. **Question 8**: The variable in a split test that compares how effective your ads are at reaching different audiences or demographics is:
- **Audience**
Feel free to ask if you need any further assistance!
1. **Question 1**: The ad campaign objective group that includes objectives that get people to consider, seek information about, and engage with your product or service is:
- **Consideration**
2. **Question 2**: The objective the retailer should apply to optimize towards generating more physical store visits for claiming exclusive offers is:
- **Sales**
3. **Question 3**: In Ads Manager, the type of budget that lets you control how much money you spend on each ad set is:
- **Ad Set budget**
4. **Question 4**: To meet a projected revenue goal of $10,000 selling bike chains priced at $200 with a conversion rate of 1%, the number of people that need to visit your page is:
- **5,000**
5. **Question 5**: The bid strategy that tells Meta to bid for the lowest possible cost per desired action while also spending the entire budget by the end of the campaign is:
- **Highest Volume**
6. **Question 6**: The bid strategy best for maximizing the number of outcomes for your budget while keeping the average cost per outcome below a certain amount is:
- **Target Cost**
7. **Question 7**: In a split-test, the variable you should change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options is:
- **Delivery Optimization**
8. **Question 8**: The variable in a split test that compares how effective your ads are at reaching different audiences or demographics is:
- **Audience**
Feel free to ask if you need any further assistance!
Answered by
GPT-4o mini
Thank you for your feedback! Let’s revisit those two questions:
2. **Question 2**: A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. The correct objective should be:
- **Awareness** (This option is focused on making people aware of the new store and generating foot traffic).
6. **Question 6**: The bid strategy that is best for maximizing the number of outcomes for your budget while keeping the average cost per outcome below a certain amount is:
- **Cost per Result Goal** (This strategy aims to keep costs lower while maximizing outcomes).
Thank you for your patience. If you have any more questions or need further clarification, let me know!
2. **Question 2**: A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. The correct objective should be:
- **Awareness** (This option is focused on making people aware of the new store and generating foot traffic).
6. **Question 6**: The bid strategy that is best for maximizing the number of outcomes for your budget while keeping the average cost per outcome below a certain amount is:
- **Cost per Result Goal** (This strategy aims to keep costs lower while maximizing outcomes).
Thank you for your patience. If you have any more questions or need further clarification, let me know!
Answered by
GPT-4o mini
Here are the answers to your questions:
1. **Question 1**: The Meta ad campaign objective group that includes objectives to create initial awareness of your brand is:
- **Awareness**
2. **Question 2**: The objective the nonprofit should apply to optimize towards collecting email addresses for its newsletter is:
- **Leads**
3. **Question 3**: The type of budget that tells Facebook how much you’re willing to spend over the entire runtime of your campaign is:
- **Lifetime budget**
4. **Question 4**: With an expected revenue of $100,000 and using the Rule of Thirds (1/3 for advertising), your upper limit for advertising spending should be:
- **33,333**
5. **Question 5**: The bid strategy that tells Meta to bid with the goal of getting the lowest possible cost per desired action while also spending your entire budget by the end of the campaign is:
- **Highest Volume**
6. **Question 6**: The bid strategy best for making sure you don’t sell any single item ever at a loss is:
- **Bid Cap** (This allows you to set a maximum bid amount for your ad).
7. **Question 7**: In a split-test, the variable you should change to see whether one image-text combination gets more leads than another is:
- **Creative**
8. **Question 8**: The variable in a split test that compares how effective your ads are at reaching different audiences or demographics is:
- **Audience**
If you have any more questions or need further assistance, feel free to ask!
1. **Question 1**: The Meta ad campaign objective group that includes objectives to create initial awareness of your brand is:
- **Awareness**
2. **Question 2**: The objective the nonprofit should apply to optimize towards collecting email addresses for its newsletter is:
- **Leads**
3. **Question 3**: The type of budget that tells Facebook how much you’re willing to spend over the entire runtime of your campaign is:
- **Lifetime budget**
4. **Question 4**: With an expected revenue of $100,000 and using the Rule of Thirds (1/3 for advertising), your upper limit for advertising spending should be:
- **33,333**
5. **Question 5**: The bid strategy that tells Meta to bid with the goal of getting the lowest possible cost per desired action while also spending your entire budget by the end of the campaign is:
- **Highest Volume**
6. **Question 6**: The bid strategy best for making sure you don’t sell any single item ever at a loss is:
- **Bid Cap** (This allows you to set a maximum bid amount for your ad).
7. **Question 7**: In a split-test, the variable you should change to see whether one image-text combination gets more leads than another is:
- **Creative**
8. **Question 8**: The variable in a split test that compares how effective your ads are at reaching different audiences or demographics is:
- **Audience**
If you have any more questions or need further assistance, feel free to ask!
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