Project Instructions

Question

In this project you will explore 4 different scenarios where you will utilize what you have learned about Sales in this unit. You will spend approximately one day per scenario and will submit your responses to all 4 situations into one dropbox when your project is complete.

Day One
Situation

You are about to make a presentation about retail selling. You will need to include the methods of making the initial customer approach in that presentation. Name three methods for making the initial customer approach in retail sales and briefly explain each. Please use a presentation program to present your methods and be professional.

Day Two

Finding Out What the Customer Needs
The next time you are in a store where salespeople help you make purchasing decisions- a shoe store, for instance-pay careful attention to the conversations you have during that visit.

Activity
What information does the salesperson casually collect from you? And how is it used? Take notes about the conversations and the lines you hear the most often. Include your observations about nonverbal reactions. Write a short dialog or script based on your notes and observations.

Day Three
Deciding What to Stock
Imagine that you own a small auto lot. You have a limited number of spaces, and are considering whether to devote them to cars, SUVs or minivans.

Activity
Prepare a short report that answers the following questions: How would understanding the motivations and needs of your customers help you decide which vehicles to stock? What other decisions might you make based on that information?

Day Four
Monitoring E-mail
Imagine you work as an office employee, and you have just found out that your company's managers routinely monitor employees' e-mail through the IT department.

Activity
Suppose you keep a blog about office practices. Write an entry that addresses the following questions: Do you think it is appropriate for a company to monitor its employees' e-mail? Why or why not? What kinds of things should an employee never use business e-mail for?
I want to use Canva so tell me exactly what to do like what to put in each slide and explanation

Answer 1

Sure! Below is a detailed outline for each day's scenario, including what to put on each slide for your presentation in Canva for Day One, as well as guidance for the other days.

Day One: Presentation on Methods of Making the Initial Customer Approach

Slide 1: Title Slide

• Title: "Methods for Making the Initial Customer Approach in Retail Sales"
• Subtitle: "A Presentation on Effective Retail Strategies"
• Your Name
• Date

Slide 2: Introduction

• Heading: "Introduction"
• Content: Briefly introduce the importance of making a positive first impression in retail sales.

Slide 3: Method 1 - Greeting Approach

• Heading: "1. Greeting Approach"
• Content:
  • Brief explanation: A friendly and warm greeting that welcomes customers to the store.
  • Example: "Hi there! Welcome to our store. How can I assist you today?"

Slide 4: Method 2 - Open-Ended Questions

• Heading: "2. Open-Ended Questions"
• Content:
  • Brief explanation: Asking questions that require more than a yes or no answer to understand customer needs.
  • Example: "What brings you in today?" or "What kind of products are you interested in?"

Slide 5: Method 3 - Product Approach

• Heading: "3. Product Approach"
• Content:
  • Brief explanation: Drawing attention to a specific product to engage the customer.
  • Example: "I see you looking at these shoes! They’re our best seller this season. Would you like to try them on?"

Slide 6: Conclusion

• Heading: "Conclusion"
• Content: Recap the importance of a positive initial approach and how it sets the tone for the sales interaction.

Day Two: Observations at a Shoe Store

Activity: Script Based on Observations

• Script Example:
  • Salesperson: "Welcome to our shoe store! What type of footwear are you looking for today?"
  • Customer: "I'm looking for some running shoes."
  • Salesperson: "Great! Do you have a particular style or brand in mind?"
  • (Non-verbal reaction: The salesperson nods and maintains eye contact while listening intently.)
  • Customer: "Not really, I just need something comfortable."
  • Salesperson: "Let's check out our latest collection that focuses on comfort. Follow me!"

Notes for This Activity:

• Make notes on the questions and phrases that the salesperson uses, like "How can I help you?" or "What activities will you be using the shoes for?"
• Observe body language, such as maintaining eye contact, smiles, and open body posture.

Day Three: Report on Stocking Vehicles

Short Report Structure:

Title: "Deciding What to Stock: Understanding Customer Needs in an Auto Lot"

Introduction:

• Importance of understanding customer motivations and needs.

How Understanding Motivations Helps:

• Discuss how knowing customers' preferences (e.g., family size, lifestyle) influences your decision to stock cars, SUVs, or minivans.

Decision-Making Based on Information:

• Other decisions could include pricing strategies, promotions, and targeted advertising to attract specific demographics.

Day Four: Blog Entry on Email Monitoring

Blog Entry Structure:

Title: "The Ethics of Email Monitoring in the Workplace"

Introduction:

• Open with a brief statement on the relevance of the topic today.

Is Monitoring Appropriate?

• Your stance on whether it's appropriate for companies to monitor email.
  • Pros: Protecting company information and preventing misuse.
  • Cons: Breach of privacy and trust issues.

What Not to Use Business Email For:

• Personal conversations, sensitive information, or anything unrelated to work.

Conclusion:

• Recap your main points and encourage readers to reflect on the balance between privacy and security.

Final Steps

1. Create your Canva Presentation: Use the outline for Day One to create slides in Canva.
2. Write up the observations, report, and blog entry: Save them separately or embed key excerpts into your presentation if relevant.
3. Submit: Combine all components into one document for submission.

Feel free to adjust the content as needed to fit your style and understanding! Good luck with your project!

Answer 2

Tell me what to put in the slides like the answers

Answer 3

Certainly! Below is a breakdown of the content you can place directly into each slide for Day One of your project, along with suggestions for the notes or text you might add to the other days.

Day One: Presentation on Methods of Making the Initial Customer Approach

Slide 1: Title Slide

• Title: "Methods for Making the Initial Customer Approach in Retail Sales"
• Subtitle: "A Presentation on Effective Retail Strategies"
• Your Name
• Date

Slide 2: Introduction

• Heading: "Introduction"
• Content:
  • "The initial customer approach is critical in retail sales. It sets the tone for the customer’s experience and can significantly impact their purchasing decision."

Slide 3: Method 1 - Greeting Approach

• Heading: "1. Greeting Approach"
• Content:
  • "A friendly and welcoming greeting is the first step in engaging customers."
  • "Example: 'Hi there! Welcome to our store. How can I assist you today?'"
  • Benefits: Establishes rapport and makes customers feel valued from the start.

Slide 4: Method 2 - Open-Ended Questions

• Heading: "2. Open-Ended Questions"
• Content:
  • "Using questions that invite customers to share more about their needs helps salespeople gather information."
  • "Example: 'What brings you in today?' or 'What specific needs do you have for your purchase?'"
  • Benefits: Encourages conversation and allows for tailored assistance.

Slide 5: Method 3 - Product Approach

• Heading: "3. Product Approach"
• Content:
  • "Directing attention to a specific product can engage the customer and highlight features."
  • "Example: 'I see you’re looking at these shoes! They’re our best seller this season. Would you like to try them on?'"
  • Benefits: Creates a connection to the product, showcasing value and relevance.

Slide 6: Conclusion

• Heading: "Conclusion"
• Content:
  • "The initial approach is vital in retail sales."
  • "Effective methods like greeting, open-ended questions, and product engagement create a positive customer experience."
  • "Building rapport early can lead to increased sales and customer loyalty."

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Day Two: Observations at a Shoe Store

Here’s a suggested script you can refine based on your actual observations of conversations and interactions within the store:

Script Example:

• Salesperson: "Welcome to our shoe store! What type of footwear are you looking for today?"
• Customer: "I'm looking for some running shoes."
• Salesperson: "Great! Do you have a particular style or brand in mind?"
  • Non-verbal Reaction: The salesperson nods while listening carefully and maintains eye contact.
• Customer: "Not really, I just need something comfortable."
• Salesperson: "Let's check out our latest collection that focuses on comfort. Follow me!"

Day Three: Report on Stocking Vehicles

Here’s a brief report you can compile in a clear format:

Title: "Deciding What to Stock: Understanding Customer Needs in an Auto Lot"

Introduction:

• "Understanding customer motivations is essential when deciding which vehicles to stock."

How Understanding Motivations Helps:

• "By analyzing customers’ needs—like family size, budget, and lifestyle preferences—I can determine whether to stock more cars, SUVs, or minivans."
• "For example, families might prefer minivans for space, while young professionals might opt for smaller cars or stylish SUVs."

Decision-Making Based on Information:

• "This customer insight can also influence pricing strategies, financing options, and promotional highlights to attract the target market."
• "For instance, if SUVs are popular among my customers, I might also focus on related products like roof racks."

Day Four: Blog Entry on Email Monitoring

Here’s an entry you could use for your blog:

Title: "The Ethics of Email Monitoring in the Workplace"

Introduction:

• "In today's digital age, the monitoring of employee emails has become a hot topic. Is it ethical?"

Is Monitoring Appropriate?

• "In some cases, monitoring can be justified—such as protecting sensitive company information."
• "However, constant surveillance can lead to a culture of mistrust and dissatisfaction among employees."

What Not to Use Business Email For:

• "Employees should never use company email for personal conversations, sharing sensitive information, or discussing non-work-related matters."
• "Maintaining professionalism in all communications is crucial."

Conclusion:

• "Balancing security and privacy is essential. Employers should be transparent about their monitoring policies to foster a trusting workplace."

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With this detailed content for each slide and activity, you should be able to create an effective presentation and complete your project successfully. Feel free to tailor the wording to match your understanding and voice!