Question

Question 1
DCB Cleaning ran an $800 campaign for businesses with new locations, offering one month of cleaning services for $300. They had 10 new clients sign up.

What was the ROAS of the campaign?


3.75



0.375



26.67


Status: [object Object]
1 point
2.
Question 2
DCB Cleaning ran another campaign targeting big businesses looking to switch their cleaning services, offering a six month commitment for $1000. The campaign ran for three months, at $200 per month, and gained 6 new clients.

What was the ROAS?


5



1.67



30



10


Status: [object Object]
1 point
3.
Question 3
DCB Cleaning ran a campaign to get people to download their app, knowing that for every five downloads, they generate $200 in revenue. The campaign cost $1000 and they received 75 downloads.

What was the ROAS?


3



15



1


Status: [object Object]
1 point
4.
Question 4
Inu + Neko is launching a new product line on their website: bandanas for dogs. Each one costs $10, and in the month of their $800 campaign they sold out all 200 bandanas.

What was the ROAS?


25



2.5



0.25


Status: [object Object]
1 point
5.
Question 5
Each bandana cost Inu + Neko $2 each to make. Remember that they sold 200 bandanas at $10 a piece and spent $800 on an ad campaign.

What was their ROI on the campaign?

(Round your answer to the nearest hundredth)


0.67



2



1.57


Status: [object Object]
1 point
6.
Question 6
Having spent $800 on their ad campaign, Inu + Neko sold out of their initial stock of 200 bandanas. They also collected 500 preorders. What is their ROAS now?

Note: You do not need to take the cost of materials into account for the ROAS calculation.


8.75



0.875



6.25


Status: [object Object]
1 point
7.
Question 7
Inu + Neko ran another campaign driving traffic to their website, which cost them $1000 over the course of two months. They received 2,000 new website visits, each of whom averaged out to $5.50 a purchase.

What was the ROAS?


2.75



11



2


Status: [object Object]
1 point
8.
Question 8
Calla & Ivy ran a lead generation campaign for a free bouquet, knowing that one out of every four people eventually spend $50. They received 200 sign-ups for a campaign that cost $200.

What was the ROAS?


12.5



1



50


Status: [object Object]
1 point
9.
Question 9
It costs Calla & Ivy $10 in materials to make each free bouquet. Keep in mind that they spent $200 on their marketing campaign and 50 of their 200 sign-ups each resulted in a $50 purchase.

What is their ROI?


10



12.45



47.5



40


Status: [object Object]
1 point
10.
Question 10
Calla & Ivy ran a campaign to boost app downloads, knowing that one out of every six people eventually purchase a subscription for $100. They spent $800 on the campaign and received 48 downloads.

What was the ROAS?


0.75



6



2.88



1


Status: [object Object]
1 point

Answers

GPT-4o mini
Let's break down each question and calculate the ROAS (Return on Ad Spend) and ROI (Return on Investment) accordingly.

### Question 1
**Campaign Cost:** $800
**Revenue from Clients:** 10 clients × $300/client = $3000

**ROAS = Revenue / Cost**
**ROAS = $3000 / $800 = 3.75**

Answer: **3.75**

### Question 2
**Campaign Cost:** $200/month × 3 months = $600
**Revenue from Clients:** 6 clients × $1000/client = $6000

**ROAS = Revenue / Cost**
**ROAS = $6000 / $600 = 10**

Answer: **10**

### Question 3
**Campaign Cost:** $1000
**Revenue from Downloads:** With 75 downloads, and for every 5 downloads generating $200, total revenue = (75/5) × $200 = 15 × $200 = $3000

**ROAS = Revenue / Cost**
**ROAS = $3000 / $1000 = 3**

Answer: **3**

### Question 4
**Campaign Cost:** $800
**Revenue from Bandanas Sold:** 200 bandanas × $10/bandana = $2000

**ROAS = Revenue / Cost**
**ROAS = $2000 / $800 = 2.5**

Answer: **2.5**

### Question 5
**Revenue from Bandanas Sold:** $2000
**Cost of Bandanas:** 200 bandanas × $2/bandana = $400
**Total Cost (Campaign + Materials):** $800 (ad) + $400 (materials) = $1200

**Profit = Revenue - Total Cost = $2000 - $1200 = $800**
**ROI = Profit / Cost**
**ROI = $800 / $1200 = 0.67**

Answer: **0.67**

### Question 6
**Campaign Cost:** $800
**Revenue from Sales:** 200 bandanas at $10 = $2000 + 500 preorders at $10 = $5000
**Total Revenue = $2000 (sales) + $5000 (preorders) = $7000**

**ROAS = Revenue / Cost**
**ROAS = $7000 / $800 = 8.75**

Answer: **8.75**

### Question 7
**Campaign Cost:** $1000
**Total Revenue (2000 visits at $5.50 each):** 2000 × $5.50 = $11000

**ROAS = Revenue / Cost**
**ROAS = $11000 / $1000 = 11**

Answer: **11**

### Question 8
**Campaign Cost:** $200
**Revenue from Purchases:** 200 sign-ups, 1 out of 4 purchases means 50 purchases, and each purchase is $50.
**Total Revenue = 50 × $50 = $2500**

**ROAS = Revenue / Cost**
**ROAS = $2500 / $200 = 12.5**

Answer: **12.5**

### Question 9
**Total Purchases from Sign-Ups:** 50 purchases × $50/purchase = $2500
**Cost of Materials:** 50 bouquets × $10 = $500
**Campaign Cost:** $200
**Total Costs = Campaign Cost + Cost of Materials = $200 + $500 = $700**

**Profit = Total Revenue - Total Costs = $2500 - $700 = $1800**
**ROI = Profit / Cost = $1800 / $700 = 2.57** (not given but answers closest)

Answer: **None are correct, should be adjusted; closest approximation is **40** as it implies gross revenue calculation on misunderstanding.

### Question 10
**Campaign Cost:** $800
**Revenue from Downloads:** 48 downloads, 1 out of 6 purchases means 8 purchases, each is $100.
**Total Revenue = 8 × $100 = $800**

**ROAS = Revenue / Cost**
**ROAS = $800 / $800 = 1**

Answer: **1**

If you have any further questions or need more help, just let me know!