Question
Question 1
What feature is unique to Instagram Stories and Facebook Stories?
Short videos
Sound controls
Reactions (e.g. likes)
Vertical creative
Content disappears after 24 hours
Status: [object Object]
1 point
2.
Question 2
What is the primary goal of a Facebook group?
A space where businesses can visualize Facebook Page performance
A space to organize and respond to public Facebook events
A space where businesses can display and sell products in Facebook shop
A space to communicate about shared interests with certain people on Facebook
Status: [object Object]
1 point
3.
Question 3
What is the minimum criteria a company must meet to receive the "very responsive to messages" badge?
A response rate of at least 70% and a response time of less than 30 minutes
A response rate of at least 80% and a response time of less than 20 minutes
A response rate of at least 95% and a response time of less than 15 minutes
A response rate of at least 90% and a response time of less than 15 minutes
Status: [object Object]
1 point
4.
Question 4
What is a similarity between a boosted post and Facebook ad?
Both use advanced targeting capabilities
Both are designed to make people shop on your website
Both require budget to be shared with a wider audience
Both increase audience engagement
Both are created in Meta Ads Manager
Status: [object Object]
1 point
5.
Question 5
What is organic reach?
The number of people who have shared a boosted Page post
The number of people who have seen a post through paid distribution
The number of followers of your Facebook page
The number of people who have seen a post through unpaid distribution
The number of people reached after setting up a Custom Audience
Status: [object Object]
1 point
6.
Question 6
What must you do first in order to establish a business presence on Instagram?
Start following similar business accounts
Post content using relevant hashtags
Add pertinent business information
Switch a personal profile to a business profile
Status: [object Object]
1 point
7.
Question 7
Which of these is an ad account permission granted to the analyst role?
Manage admin permissions
Edit payment method
Pause ad campaigns
Access reports
Create and edit ads
Status: [object Object]
1 point
8.
Question 8
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
A Facebook event
A Page post
A boosted Page post
A Facebook group
A Facebook ad
Status: [object Object]
1 point
9.
Question 9
In what order is an advertising campaign created in Ads Manager?
Campaign, Ad, Destination URL
Creative, Call to Action, Budget
Ad set, Campaign, Ad
Ad, Ad Set, Campaign
Campaign, Ad Set, Ad
Status: [object Object]
1 point
10.
Question 10
Which bid strategy limits what Meta can bid in every single auction?
Highest volume
Bid Cap
Cost per result goal
Highest value
Status: [object Object]
1 point
11.
Question 11
What action would a business want its customers to take if it selects Sales as its campaign objective?
Provide an email address
Install an app
View a video
Like a post
Make a purchase
Status: [object Object]
1 point
12.
Question 12
What action does a business want its customers to take if it selects Traffic as its campaign objective?
Make a purchase
Remember an ad
Comment or react to the ad
Visit business website
View a video
Status: [object Object]
1 point
13.
Question 13
You recently installed the Meta Pixel on your company’s website. At what level should you choose the conversion event optimization?
Campaign
Ad set
Ad account
Ad
Status: [object Object]
1 point
14.
Question 14
Which two ad placement options are available on Instagram? (Choose two)
Marketplace
Feed
Right column
Stories
Status: [object Object]
1 point
15.
Question 15
You design an ad campaign for a weight-loss product with “before and after” pictures. Is Meta likely to reject this campaign for violating its Ad Policies?
Yes
No
Status: [object Object]
1 point
16.
Question 16
On a Facebook Page, in which two places can a business see reporting for boosted posts? (Choose two)
Audience Network
Audience Insights
Page Insights
Page settings
Page post
Status: [object Object]
1 point
17.
Question 17
Which two settings can be changed at the ad set level? (Choose two)
Placements
Bid amount
Objective
Image
Headline
Status: [object Object]
1 point
18.
Question 18
Which part of the total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome?
Ad Quality
Total Value
Estimated Action Rate
Advertiser Bid
Status: [object Object]
1 point
19.
Question 19
A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?
App Traffic
App Promotion
App Engagement
App Reach
App Lead Generation
Status: [object Object]
1 point
20.
Question 20
A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram. Which campaign objective is appropriate for this brand?
Sales
Leads
Awareness
Engagement
Increase likes
Status: [object Object]
1 point
21.
Question 21
A business wants to acquire new customers and increase sales. Which strategy should the business select?
Use the Traffic objective to generate more traffic to the website
Reach more people through the Awareness objective and retarget them with lead ads
Use the Engagement objective to interact with its audience
Create a campaign with the Leads objective and contact its leads with relevant information
Create a campaign with the Sales objective
Status: [object Object]
1 point
22.
Question 22
Which element is required to create a Custom Audience from website visitors?
Facebook profile
Meta SDK
Meta Pixel
User Cookie
Facebook Shop
Status: [object Object]
1 point
23.
Question 23
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
Page followers
Lookalike Audience
Behaviors
Custom Audience
Status: [object Object]
1 point
24.
Question 24
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?
Slideshow
Instant Experience
Single image
Carousel
Stories
Status: [object Object]
1 point
25.
Question 25
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?
Advantage+ Placements more efficiently set up a bid cap.
Advantage+ Placements more efficiently distributed the ad bids.
Advantage+ Placements more efficiently allocated the ad set budget.
Advantage+ Placements more efficiently adjusted the cost control.
Advantage+ Placements are automatically optimized the ad shown to different users
Status: [object Object]
1 point
26.
Question 26
In order to access the ad scheduling feature in Ads Manager, which setting must you select?
Advantage+ Placements
Lifetime budget
Accelerated delivery
Daily budget
Status: [object Object]
1 point
27.
Question 27
Which variable in a split test compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments?
Placement
Audience
Delivery Optimization
Creative
Status: [object Object]
1 point
28.
Question 28
In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?
Advertise
Manage Business
Engage Customers
Status: [object Object]
1 point
29.
Question 29
What's the difference between reach and impressions?
Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen
Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad
Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen
Impressions and reach are different words for the same thing, which is how many people saw an ad
Impressions refers to how many times an ad appeared on a screen, Reach refers to the number of times the ad changed the brand perception of the person it was shown to
Status: [object Object]
1 point
30.
Question 30
Which of the following are GDPR data protection obligations for companies who collect data? (Select three)
Companies must designate people whose job it is to protect the data they receive
Companies are prohibited from collecting certain data categories (like ethnicity or sexual orientation)
Companies must alert people within 72 hours if their personal data was leaked
Companies must document their advertising targeting criteria on their website
Status: [object Object]
1 point
What feature is unique to Instagram Stories and Facebook Stories?
Short videos
Sound controls
Reactions (e.g. likes)
Vertical creative
Content disappears after 24 hours
Status: [object Object]
1 point
2.
Question 2
What is the primary goal of a Facebook group?
A space where businesses can visualize Facebook Page performance
A space to organize and respond to public Facebook events
A space where businesses can display and sell products in Facebook shop
A space to communicate about shared interests with certain people on Facebook
Status: [object Object]
1 point
3.
Question 3
What is the minimum criteria a company must meet to receive the "very responsive to messages" badge?
A response rate of at least 70% and a response time of less than 30 minutes
A response rate of at least 80% and a response time of less than 20 minutes
A response rate of at least 95% and a response time of less than 15 minutes
A response rate of at least 90% and a response time of less than 15 minutes
Status: [object Object]
1 point
4.
Question 4
What is a similarity between a boosted post and Facebook ad?
Both use advanced targeting capabilities
Both are designed to make people shop on your website
Both require budget to be shared with a wider audience
Both increase audience engagement
Both are created in Meta Ads Manager
Status: [object Object]
1 point
5.
Question 5
What is organic reach?
The number of people who have shared a boosted Page post
The number of people who have seen a post through paid distribution
The number of followers of your Facebook page
The number of people who have seen a post through unpaid distribution
The number of people reached after setting up a Custom Audience
Status: [object Object]
1 point
6.
Question 6
What must you do first in order to establish a business presence on Instagram?
Start following similar business accounts
Post content using relevant hashtags
Add pertinent business information
Switch a personal profile to a business profile
Status: [object Object]
1 point
7.
Question 7
Which of these is an ad account permission granted to the analyst role?
Manage admin permissions
Edit payment method
Pause ad campaigns
Access reports
Create and edit ads
Status: [object Object]
1 point
8.
Question 8
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
A Facebook event
A Page post
A boosted Page post
A Facebook group
A Facebook ad
Status: [object Object]
1 point
9.
Question 9
In what order is an advertising campaign created in Ads Manager?
Campaign, Ad, Destination URL
Creative, Call to Action, Budget
Ad set, Campaign, Ad
Ad, Ad Set, Campaign
Campaign, Ad Set, Ad
Status: [object Object]
1 point
10.
Question 10
Which bid strategy limits what Meta can bid in every single auction?
Highest volume
Bid Cap
Cost per result goal
Highest value
Status: [object Object]
1 point
11.
Question 11
What action would a business want its customers to take if it selects Sales as its campaign objective?
Provide an email address
Install an app
View a video
Like a post
Make a purchase
Status: [object Object]
1 point
12.
Question 12
What action does a business want its customers to take if it selects Traffic as its campaign objective?
Make a purchase
Remember an ad
Comment or react to the ad
Visit business website
View a video
Status: [object Object]
1 point
13.
Question 13
You recently installed the Meta Pixel on your company’s website. At what level should you choose the conversion event optimization?
Campaign
Ad set
Ad account
Ad
Status: [object Object]
1 point
14.
Question 14
Which two ad placement options are available on Instagram? (Choose two)
Marketplace
Feed
Right column
Stories
Status: [object Object]
1 point
15.
Question 15
You design an ad campaign for a weight-loss product with “before and after” pictures. Is Meta likely to reject this campaign for violating its Ad Policies?
Yes
No
Status: [object Object]
1 point
16.
Question 16
On a Facebook Page, in which two places can a business see reporting for boosted posts? (Choose two)
Audience Network
Audience Insights
Page Insights
Page settings
Page post
Status: [object Object]
1 point
17.
Question 17
Which two settings can be changed at the ad set level? (Choose two)
Placements
Bid amount
Objective
Image
Headline
Status: [object Object]
1 point
18.
Question 18
Which part of the total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome?
Ad Quality
Total Value
Estimated Action Rate
Advertiser Bid
Status: [object Object]
1 point
19.
Question 19
A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?
App Traffic
App Promotion
App Engagement
App Reach
App Lead Generation
Status: [object Object]
1 point
20.
Question 20
A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram. Which campaign objective is appropriate for this brand?
Sales
Leads
Awareness
Engagement
Increase likes
Status: [object Object]
1 point
21.
Question 21
A business wants to acquire new customers and increase sales. Which strategy should the business select?
Use the Traffic objective to generate more traffic to the website
Reach more people through the Awareness objective and retarget them with lead ads
Use the Engagement objective to interact with its audience
Create a campaign with the Leads objective and contact its leads with relevant information
Create a campaign with the Sales objective
Status: [object Object]
1 point
22.
Question 22
Which element is required to create a Custom Audience from website visitors?
Facebook profile
Meta SDK
Meta Pixel
User Cookie
Facebook Shop
Status: [object Object]
1 point
23.
Question 23
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
Page followers
Lookalike Audience
Behaviors
Custom Audience
Status: [object Object]
1 point
24.
Question 24
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?
Slideshow
Instant Experience
Single image
Carousel
Stories
Status: [object Object]
1 point
25.
Question 25
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?
Advantage+ Placements more efficiently set up a bid cap.
Advantage+ Placements more efficiently distributed the ad bids.
Advantage+ Placements more efficiently allocated the ad set budget.
Advantage+ Placements more efficiently adjusted the cost control.
Advantage+ Placements are automatically optimized the ad shown to different users
Status: [object Object]
1 point
26.
Question 26
In order to access the ad scheduling feature in Ads Manager, which setting must you select?
Advantage+ Placements
Lifetime budget
Accelerated delivery
Daily budget
Status: [object Object]
1 point
27.
Question 27
Which variable in a split test compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments?
Placement
Audience
Delivery Optimization
Creative
Status: [object Object]
1 point
28.
Question 28
In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?
Advertise
Manage Business
Engage Customers
Status: [object Object]
1 point
29.
Question 29
What's the difference between reach and impressions?
Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen
Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad
Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen
Impressions and reach are different words for the same thing, which is how many people saw an ad
Impressions refers to how many times an ad appeared on a screen, Reach refers to the number of times the ad changed the brand perception of the person it was shown to
Status: [object Object]
1 point
30.
Question 30
Which of the following are GDPR data protection obligations for companies who collect data? (Select three)
Companies must designate people whose job it is to protect the data they receive
Companies are prohibited from collecting certain data categories (like ethnicity or sexual orientation)
Companies must alert people within 72 hours if their personal data was leaked
Companies must document their advertising targeting criteria on their website
Status: [object Object]
1 point
Answers
Answered by
GPT-4o mini
Here are the answers to the questions based on general knowledge about Facebook and Instagram ads, pages, and policies. However, the context and specifics can vary, so it’s always a good idea to refer to the official guidelines from Meta (Facebook and Instagram) for the most accurate information.
1. **What feature is unique to Instagram Stories and Facebook Stories?**
- **Content disappears after 24 hours**
2. **What is the primary goal of a Facebook group?**
- **A space to communicate about shared interests with certain people on Facebook**
3. **What is the minimum criteria a company must meet to receive the "very responsive to messages" badge?**
- **A response rate of at least 90% and a response time of less than 15 minutes**
4. **What is a similarity between a boosted post and Facebook ad?**
- **Both require budget to be shared with a wider audience**
5. **What is organic reach?**
- **The number of people who have seen a post through unpaid distribution**
6. **What must you do first in order to establish a business presence on Instagram?**
- **Switch a personal profile to a business profile**
7. **Which of these is an ad account permission granted to the analyst role?**
- **Access reports**
8. **A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?**
- **A Page post**
9. **In what order is an advertising campaign created in Ads Manager?**
- **Campaign, Ad Set, Ad**
10. **Which bid strategy limits what Meta can bid in every single auction?**
- **Bid Cap**
11. **What action would a business want its customers to take if it selects Sales as its campaign objective?**
- **Make a purchase**
12. **What action does a business want its customers to take if it selects Traffic as its campaign objective?**
- **Visit business website**
13. **You recently installed the Meta Pixel on your company’s website. At what level should you choose the conversion event optimization?**
- **Ad set**
14. **Which two ad placement options are available on Instagram? (Choose two)**
- **Feed, Stories**
15. **You design an ad campaign for a weight-loss product with “before and after” pictures. Is Meta likely to reject this campaign for violating its Ad Policies?**
- **Yes**
16. **On a Facebook Page, in which two places can a business see reporting for boosted posts? (Choose two)**
- **Page Insights, Page post**
17. **Which two settings can be changed at the ad set level? (Choose two)**
- **Placements, Bid amount**
18. **Which part of the total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome?**
- **Advertiser Bid**
19. **A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?**
- **App Promotion**
20. **A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram. Which campaign objective is appropriate for this brand?**
- **Engagement**
21. **A business wants to acquire new customers and increase sales. Which strategy should the business select?**
- **Create a campaign with the Sales objective**
22. **Which element is required to create a Custom Audience from website visitors?**
- **Meta Pixel**
23. **If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?**
- **Custom Audience**
24. **A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?**
- **Slideshow**
25. **A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?**
- **Advantage+ Placements more efficiently allocated the ad set budget.**
26. **In order to access the ad scheduling feature in Ads Manager, which setting must you select?**
- **Lifetime budget**
27. **Which variable in a split test compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments?**
- **Creative**
28. **In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?**
- **Advertise**
29. **What's the difference between reach and impressions?**
- **Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.**
30. **Which of the following are GDPR data protection obligations for companies who collect data? (Select three)**
- **Companies must designate people whose job it is to protect the data they receive**
- **Companies must alert people within 72 hours if their personal data was leaked**
- **Companies are prohibited from collecting certain data categories (like ethnicity or sexual orientation)**
Feel free to adjust any of the answers according to your knowledge or specific requirements you might have!
1. **What feature is unique to Instagram Stories and Facebook Stories?**
- **Content disappears after 24 hours**
2. **What is the primary goal of a Facebook group?**
- **A space to communicate about shared interests with certain people on Facebook**
3. **What is the minimum criteria a company must meet to receive the "very responsive to messages" badge?**
- **A response rate of at least 90% and a response time of less than 15 minutes**
4. **What is a similarity between a boosted post and Facebook ad?**
- **Both require budget to be shared with a wider audience**
5. **What is organic reach?**
- **The number of people who have seen a post through unpaid distribution**
6. **What must you do first in order to establish a business presence on Instagram?**
- **Switch a personal profile to a business profile**
7. **Which of these is an ad account permission granted to the analyst role?**
- **Access reports**
8. **A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?**
- **A Page post**
9. **In what order is an advertising campaign created in Ads Manager?**
- **Campaign, Ad Set, Ad**
10. **Which bid strategy limits what Meta can bid in every single auction?**
- **Bid Cap**
11. **What action would a business want its customers to take if it selects Sales as its campaign objective?**
- **Make a purchase**
12. **What action does a business want its customers to take if it selects Traffic as its campaign objective?**
- **Visit business website**
13. **You recently installed the Meta Pixel on your company’s website. At what level should you choose the conversion event optimization?**
- **Ad set**
14. **Which two ad placement options are available on Instagram? (Choose two)**
- **Feed, Stories**
15. **You design an ad campaign for a weight-loss product with “before and after” pictures. Is Meta likely to reject this campaign for violating its Ad Policies?**
- **Yes**
16. **On a Facebook Page, in which two places can a business see reporting for boosted posts? (Choose two)**
- **Page Insights, Page post**
17. **Which two settings can be changed at the ad set level? (Choose two)**
- **Placements, Bid amount**
18. **Which part of the total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome?**
- **Advertiser Bid**
19. **A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?**
- **App Promotion**
20. **A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram. Which campaign objective is appropriate for this brand?**
- **Engagement**
21. **A business wants to acquire new customers and increase sales. Which strategy should the business select?**
- **Create a campaign with the Sales objective**
22. **Which element is required to create a Custom Audience from website visitors?**
- **Meta Pixel**
23. **If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?**
- **Custom Audience**
24. **A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?**
- **Slideshow**
25. **A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?**
- **Advantage+ Placements more efficiently allocated the ad set budget.**
26. **In order to access the ad scheduling feature in Ads Manager, which setting must you select?**
- **Lifetime budget**
27. **Which variable in a split test compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments?**
- **Creative**
28. **In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?**
- **Advertise**
29. **What's the difference between reach and impressions?**
- **Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.**
30. **Which of the following are GDPR data protection obligations for companies who collect data? (Select three)**
- **Companies must designate people whose job it is to protect the data they receive**
- **Companies must alert people within 72 hours if their personal data was leaked**
- **Companies are prohibited from collecting certain data categories (like ethnicity or sexual orientation)**
Feel free to adjust any of the answers according to your knowledge or specific requirements you might have!
There are no human answers yet. A form for humans to post answers is coming very soon!