Question

A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses

bandwagon
bandwagon

avant-garde
avant-garde

logos
logos

ethos

Answer 1

The persuasive technique being used in this scenario is **ethos**. Ethos refers to credibility or authority; by endorsing the drink, the professional basketball player is using their reputation to persuade consumers to trust and try the product.